Important Steps for Image Optimization

Are you including images with each blog you post to your website? Images are important to your search engine optimization efforts, but you need to make sure they are being added correctly. Each time you add an image to your website, you are adding additional files that need to be crawled and optimized in order to maintain your existing load speed. Make sure you optimize your image files by performing the following actions!

Selecting the Best File Format for Storage

There are two common image types you will find on stock photo sites like Shutterstock for use on your website content: JPEG and PNG. A JPEG image can be a smaller file size, but you may need to adjust the image in order to find the quality level you need for your content and social media posts. PNG files are of higher quality, but with quality comes a higher file size.

Compressing Large Images & Files

Large files take longer to load, which slows down your entire website. Slow websites provide a lesser user experience and can rank lower than fully optimized, faster-loading sites. Using a plugin like TinyPNG to compress your images can reduce the overall weight and file size of your website, leading it to load quickly which can help decrease your bounce rate, keeping users on the site for longer periods of time.

Use Interesting Images with the Correct Copyright

Copyright is critical in the images you use: there are millions of dollars in potential lawsuits at stake if you use images without the correct permissions and licensing. There are plenty of online resources available with free, Creative Commons licensed images for use on your website. For additional caution, use a paid subscription service like Shutterstock for a certain number of downloads per month. With a paid subscription, you pay for the license in credits as well as a monthly fee.

Customize File Names & Include Alt Text

Making sure that each image has a name that isn’t the standard file name can help make it easier to crawl and index for search engines. Make sure your name is relevant to the image itself, rather thank a name with Shutterstock or IMG and a series of numbers. Each image should also include a descriptive, concise alt text that describes the image, such as “blog concept on a laptop screen” or “woman painting a room wall grey.”

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