Having an accessible website for your business is essential, but how it looks is equally important. If you are about to design a new website or re-design it, here are five important aspects to keep in mind that can help your website maximize its presence.
1. Easy Navigation
A quick way to get on a user’s good side is to offer easy navigation across your website. In most cases, if a user is on your website, they are looking for information. The best way to help users find the information they are seeking is to have a well-built navigation menu and easy access to interior pages across your website
2. Information That Can Be Provided Quickly
Sometimes, users are just looking for a certain type of information they expect to find quickly. Information such as a business phone number, email or address should be provided in a quick and visible location on the website.
A website is only as good as its content. When designing a website, it is important to remember where to put certain content and write a sufficient amount of it.
One common misconception some have is a website will look the same on a laptop and phone. That is unfortunately not the case. While most websites are designed for larger screens, it is important to remember many web users access websites through their mobile devices in this day and age. While a website may look great on a laptop, it is important to test out your website on a mobile device to ensure satisfaction. If your website does not look great on a mobile device, it can lead to a higher bounce rate.
5. Website Speed
Last but certainly not least, website speed is imperative to most users. If a website takes more than a few seconds longer to load than it should, some users will give up on the website entirely and go on a different website. Website speed can always be tested with free tools such as page speed insights and common sense. If you think your website loads slowly, others will likely feel the same.
Website Optimization in Boston, MA
Boston Web Marketing is the digital marketing team you can count on when your website needs a new design or optimization services. We offer a variety of digital marketing services tailored to a specific businesses need! Contact us today to get started!