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Importance of Pinterest When It Comes to Marketing

Almost every business understands the importance of social media. But many times “social media” only includes  the “big three” Facebook, Twitter, and Instagram. But, as the landscape of the internet changes it is important to change your social media strategy along with it. Pinterest is an important tool to add to your social media strategy for many reasons.

On reason Pinterest can be so important is because it draws millions of users. In fact, Pinterest just surpassed 100 million users, a new milestone for the company. Not only are there plenty of people using this platform, the people using it have purchasing power. According to a study by Pinterest Marketing Developer Partner, 45% of active Pinners have a household income of at least $60,000. Which means not only are there plenty of users to target, these users are likely to be potential customers.

Pinterest also has recently introduced buyable pins which allows users to directly make purchases from Pinterest. This makes the purchase of your products all that more accessible to potential customers and with 87% of Pinterest users saying that Pinterest has an influence over what they bought this is an important aspect to take advantage of. Along with buyable pins you are able to promote pins, which allow companies to develop a showcase of their products and then put that showcase on user’s feeds.  Businesses can then pay Pinterest per engagement or per site visit generated by the Promoted Pins. This is a great way to get your content in front of the people who actually care about it.

Finally, one of the best features of Pinterest is the community.Pinterest is not only a social media platform it is a community where people share their aspirations hopes dreams and more. Pinterest offers a creative outlet for people to interact with what they want.  And therefore allows your business to interact with users and engage in a meaningful way that will drive business.

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