Boston Web Marketing’s Blog on Image Optimization

Images can help your website to look more visually appealing and can also display examples of your best work. However, from a search engine optimization standpoint, images can be more harmful than helpful on your website if they are not optimized correctly. Here at Boston Web Marketing, wanted to take some time to write a blog on steps you can take to ensure your images are not negatively impacting your sites Search Engine Optimization.

In order to combat this problem, listed below are a few steps you can take to make your images more easily readable for search engines.

Define your Images Alt-text

When adding images to web pages, you are allowed to designate the image something called “Alt-Text”. Alt-text or Alternative Text is used to assign a description or keywords directly to search engines. While the search engines we use today are getting better and understanding what an image is, providing alt-text is a simple way to enhance your sites web page

Include a Caption

Adding a caption to your image will not only provide users a better experience but also gives the search engine yet another thing to crawl on your page with relevant keywords. Make sure this does not exactly mirror your alt-text but it can be pretty close.

Link the Image

When adding images to websites, you are allowed to assign links to them so as users click on them, users are brought to a new webpage. This helps diversify the anchor text within your website. Search engines use your alt-text, caption, and final URL of the link to better understand your site’s content and give SEO points.

Minify images

Images can be bulky and difficult for browsers to load quickly. By minifying your images via a plugin, you can increase your site speed which is now a direct ranking factor. In addition to site speed being a ranking factor, ensuring your site loads quickly provides your users with a better experience. When users have a better experience on your site, they are more likely to call, fill out a form, or contact you via email to learn more about your products and services.

Boston Web Marketing: Helping Clients Improve SEO via Image Optimization

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at or call 857-526-0096.

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