Identifying Thin & Duplicate Content

Due to Google’s Panda algorithm, maintaining unique content that is neither thin or duplicated is crucial. Many Copywriters, SEO Specialists, Marketing Managers, etc. are faced with the task of checking for duplicate content on their company or personal website. Often times, websites consist of hundreds of pages which makes reviewing content a daunting and time-consuming task. There are of course short cuts you can take such as Copyscape’s duplicate content identifier. A new tool developed by Rob Hammond is the convenient thin content checker. Let’s take a look at how this specific tool works.

1. Gather Your URLs

Begin by specifying either an XML Sitemap or a plain text list. Additionally, you can grab a list from Google’s Webmaster Tools to see what content Google has flagged as duplicated.

2. Use the CSS3 Selector

This tool should only be used when you are checking an article for duplicate content. If you don’t point the tool to the content of your article, the CSS3 Selector will look at content in the <body> tag.

3. Run a Report

When running the report, the browser-feedback is in real-time. You can download the report into a CSV Excel spreadsheet. From here, go to Conditional Formatting>Highlight Cells Rules>Duplicate Values on the Text Hash column.

You can also identify thin content by implementing  Excel’s Conditioning Formatting>Color Scales.


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