Identifying New Types Of Unhelpful Content

If there’s one thing that you should recognize about the SEO process, it’s that Google is constantly changing it! Algorithm improvements rolled out throughout the year aim to bring new quality of life changes to the way people experience searching on the web, and March 2024’s core update is no different. One of the main focuses Google is trying to emphasize is eliminating unhelpful content from its search engines. It can lead to strict penalties for websites if they aren’t in compliance, and they’ll likely never tell you what the culprit is! The best way to snuff out unhelpful content is to know what constitutes it. We’ll go over some newer examples of unhelpful content below!

Low Quality Content

There’s a reason why Google came out and said that the quality of your content is the most important ranking factor – it’s because they’re placing even more of a special emphasis on it. There are signs of content being low quality that are obvious; things like clickbait headlines, copied content from other websites, or spam should always be considered low quality. However, there are a few aspects that aren’t as clear-cut, which we’ve defined below:

  • Lack Of Expertise: It’s pretty easy to tell when someone is writing about a topic they have little to no experience in handling. They may misuse common terms or even give away information that is proven false!
  • Lack Of Organization: Users aren’t going to be as eager to read your content if it isn’t properly organized. This is why you should think of header tags like separating chapters in a book – it’s a great way to break up dense pockets of information!
  • Lack Of Reputation: Especially if the website in question is tied to a particular business, those businesses that have a ton of bad reviews will be looked at as having a bad reputation. Of course, every business has bad reviews, so being able to separate the good from the bad is crucial to your reputation.

AI Generated Content

AI generated content has been a hot topic of discussion this year, and with how the technology has advanced, it’s crucial to know how that content plays a role in your SEO. Google doesn’t immediately disavow AI-generated content, but it needs to be held to the same standards as human-generated content. Therefore, it still needs to follow the EAT principle and be seen as written for users instead of search engines. You can’t just give an AI program a prompt and blindly publish what results! Checking over AI-generated content before you publish will help you avoid the pitfalls associated with suboptimal content.

Outdated Posts

Especially if your website has been around for a long time, there’s a good chance that certain blogs you wrote several years ago may not hold up today in terms of accuracy. Information tends to change just as quickly as Google’s algorithms do, and content that would once be considered helpful could actually harm your rankings! To address this, comb through your old content and look for any information that may not be relevant toward today’s knowledge. Updating old content can only help your search performance!

Keep Your Content Relevant & Helpful With Boston Web Marketing

As the above image will tell you, content is king for ranking well on search engines. The talented SEO specialists at Boston Web Marketing know this well, and we can write new content and update existing content to ensure that it is always in the position to rank at its best. To drive new business and give your website the best chances to succeed, click here to contact us directly!

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