Identifying and Fixing Thin Content

Each page of your website should be well-optimized to attract your intended audience. This means constructing each page with helpful, well-written content that is 100% new and organic. Thin content is a major issue that may be preventing search engines from indexing your web pages and presenting them to the inquirers that are most willing to purchase your product or invest in your services. Let’s review what thin content is and how we can fix this issue going forward.

What is Thin Content?

From a search engine’s perspective, thin content is content that offers user’s no real valuable information or does not contain enough information in general. Google’s aim is to present every user with web pages that are most relevant to their search query. To improve your rankings, your content should adhere to these standards. Google tends to devalue content that is below 400 words or is identified as duplicate content. You should aim to consistently create organic content that is long enough for Google to identify as helpful and that contains plenty of relevant information that isn’t simply taken from other platforms and pasted to your own site.

Identifying Thin Content

To identify thin content, you can perform a website audit to analyze the digital health of your site. Auditing tools include Google Search Console, Screaming Frog, PageSpeed Insights, and Semrush’s Free Website Auditing tool. For Google Search Console, you can navigate the Pages section of the Indexing tab to reveal any concerns that may prevent Google from indexing and presenting web pages on search engines. Or, you can view the Manual action section of the Security & Manual Action tab to see if your site is currently experiencing any penalties. If so, you can fix these issues on your site and request a review from Google; from there, the penalty will be removed if the issue is deemed sufficiently remedied. You can also utilize the Content tab of a Screaming Frog report to identify any Low Content Pages.

Fixing Thin Content

There are a few ways you can fix thin content. The first step you should take after performing a website audit is to make a list of all pages that require fixes and handle these concerns one by one. For pages that have duplicate content, your best bet is to rewrite these pages entirely for the best results. Be sure all new content has over 400 words. With content that simply doesn’t have enough relevant information, you should implement keywords within this content. Relevant keywords that are obtained by keyword research catches the attention of Google, allowing the search engine to match your web page with a given query that may contain these keywords.

For those with e-commerce businesses, you may find that your site is littered with empty product pages. You should routinely delete or redirect these links to other relevant pages on your website. If you do not want to delete these pages due to an impending update, you can create temporary written content on the page until you are able to upload sufficient visual content.

Contact Boston Web Marketing Today!

At Boston Web Marketing, we’re happy to help businesses and brands just like yours achieve digital success with thoughtful SEO web enhancements. We’ll review your site and make the best improvements possible to attract more web traffic that results in conversions. Call us today or fill out our online form for more information about our services.


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