Utilizing HTML shouldn’t be a foreign concept to experiences SEOs. There are many articles scattered throughout the web detailing the ways you can use HTML to benefit your SEO. When you break it down, SEO is all about search engines communicating with your website, and HTML is a tool to help facilitate that communication. HTML tags and attributes are a relatively easy way to improve your SEO; we’ll take a look at some of the most important HTML elements to utilize.
The Title Tag
The title tag of a page acts as your anchor on search engine results pages and on social media. Titles need to be unique and informative, most importantly, and you also want them to inform users as much as they can. For length, title tags should be about 60 characters and no longer than 70. The second thing to consider is keywords, you want to be informative in your title, but you don’t want to keyword stuff. With Google’s algorithms, they can understand intent without having to force multiple keywords sloppily into your title.
The Meta Description
The meta description tag of a page tells search engines what your page is about. It appears below the title on SERPs. A great strategy to help you write your meta description is to search your keywords and get an idea of what top websites include in their descriptions. Use them for inspiration, but do not copy a top-ranking meta description because you will be penalized. The description should be about 180 characters long. Just like with title tags, don’t try to stuff the description with extra keywords. Describe what the page is about and try to provide useful information to web searchers. Make quality use of the character limit!
Robots Txt Tag
This is a lesser-known tag compared to the meta title and description, but it still serves the important job of instructing tools like Google Search Console how to crawl and index your webpage. These tags include noindex – this tag tells search engines not to index this page at all. No index can be useful if you’re using a tag for specific tracking purposes. Nofollow is another tag that tells search engines not to follow outgoing links on the page, so the links are ignored on results pages. These are the most popular tags in this category. Read our full guide about robots tags to learn about the rest of the robots meta tags.
So your page starts with a title, and then after that heading tags come in. They help break up your page into digestible sections for readers and search engines alike. HTML headings begin with <h1> and descend to <h6>. Headings are hierarchal, so when you’re writing content for your website, keep this in mind. You want the text in your heading to be topically relevant, and it’s great if you can include keywords, but don’t force them in.
These are some of the most utilized HTML elements you can optimize to boost your website’s SEO. For help with your business’ SEO or website, contact our team at Boston Web Marketing today. Our team develops SEO strategies in a wide variety of industries.