Choosing the correct CMS for your business is essential to your business’ performance online and your content strategy overall. A CMS is the content management system that you use to edit and create content on your website. You need a system that can support the marketing goals and the SEO strategy that you’ve got in mind. Moving your site onto a more optimal CMS down the road is doable, but it’s a significant project. Most of the websites on the internet use WordPress, while other leading platforms are Squarespace, Wix, and others. Many options are viable for your CMS choices; you just need to fit the one that supports your goals the best.
One of the most crucial aspects of any CMS is its usability. You need to have a solution that your entire team can use. A solution that requires technical skills probably won’t suit your whole team. “What you see is what you get” content editors help you create content more consistently because it’s usable for everyone. An easy to use editor allows your content team to create SEO optimized content without having to learn to code.
Page load speed has become a major ranking factor for search engines. Therefore, a CMS that is optimized for speed is paramount for your website. Some CMS systems allow you to make advanced optimizations to improve your site speed further. Make sure to heavily research site speed before making a CMS decision.
If you’ve got multiple team members working in your CMS, you need something to keep track of content edits. Assigning different permission levels to various team members is an admin function of most CMS solutions. Pick a CMS that allows you to track revisions from individuals so that you can increase accountability on your team and work efficiently.
Optimize for Mobile
In 2020, most internet users are browsing from a mobile device. Google and other search engines recognize this and place massive importance on mobile. Ensuring that your website is optimized for mobile-first is essential today.
Based on your industry and type of business you have, your website will require specific features. If you’re selling products online, you’ll need some sort of e-commerce functionality. If you’re a realtor, you’ll need to integrate your listings onto your website. Every business has its unique needs, and they need to be considered when selecting a CMS.
Website and Content Optimization
Now that you have features and content editing out of the way, it’s time to make sure you can optimize it. Your website needs to be able to be crawled by Google; this includes mobile indexing as well. Other CMS tools can help give you insight into how users are interacting with your site. Metadata and more need to be able to be customized to get your website ranking well on search engines.
Reach out to our team at Boston Web Marketing for help with your content marketing strategy. Our skilled team of content creators and SEO analysts is eager to assist. Call us at 857-526-0096 to get started.