How Will Google’s AMP Positively Affect SEO?

In November, we began learning about Google’s project, Accelerated Mobile Pages, or AMP. For those that need a refresher, AMP allows website pages to be delivered faster to mobile devices.

Why is AMP Important?

As most website owners are aware, mobile friendly websites and page speed are all important ranking factors for SERPs. If your website caters to mobile device users and loads faster, you have a better chance to be seen and clicked by users on Google.

How Does AMP Positively Impact SEO?

  • One of the most obvious impacts for SEO is that your mobile pages will load faster, which then leads to an increase in page views, sharing and engagement.
  • In Google searches, any AMP content with have the benefit of being displayed above the fold. Being displayed above the fold increases your chance of being clicked on first by a user.
  • AMP is for anyone that knows or has the enthusiasm to learn how to format their pages. There are no limitations!
  • Google has said that various analytics provides, like Adobe Analytics, comScore, Chartbeat and, will be offering their services. This means that you’ll be able to see the impact of your AMP content.

In conclusion, Google is always going to like a mobile page that loads faster than another. If you’re interested in learning more about AMP or to integrate it with your SEO, contact us today at 857-526-0096.

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