How Understanding Data Can Help SEO

Data is a collection of qualitative and quantitative statistics that can be used to provide insights into your audience, website performance, traffic, and so much more. If used correctly, these insights will allow you to identify opportunities that will benefit your website and company. Without analyzing data, creating an effective SEO strategy that works for your business can be challenging. Here are a few of the ways that data can help you tailor your SEO strategy.  

Understanding Your Audience

No matter how good your website’s SEO is, if you are not targeting the right people, your conversions will never increase. Platforms such as Google Analytics create a window into your audience’s preferences and behaviors. You are able to see who your users are with demographic data, their interests, and what they do on your site. Analyzing this data will allow you to identify keywords and content that will engage your target audience. This will help you show up on search result pages of people who are interested in your product or service. 

Analyzing Page Performance 

Analytics platforms also allow you to view how each page on your site performs based on page views, average time spent on the page, and bounce rate. This data will help you identify underperforming pages and formulate reasons why this may be. For example, the pages with low views may need more images, relevant keywords, or expanded content. This way, you can focus your SEO efforts on the pages that need it the most. 

Identifying Errors 

The collection of data such as site speed, bounce rate, redirects, and errors let you analyze what might be wrong with your website. Without data platforms such as Google Search Console, these issues often go unnoticed for long periods of time. If one of your pages has an unusually high or low bounce rate, something is probably wrong on the back end. These site errors can be brought to your attention and fixed quickly by looking at data regularly. 

Contact Boston Web Marketing 

We understand that the high volume of data can be intimidating and confusing at first. Our expert data specialists at Boston Web Marketing will pull the essential insights and adjust your site’s SEO accordingly. We compile all of your site’s data into an easy to understand report and send it to you at the beginning of each month so you can view the progress! Contact us today at (857) 526-0096. 


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