Despite being one of the social media platforms with the highest rates of engagement, Twitter is often underutilized when it comes to business. The usefulness of social media has often come into question when the topic is SEO. There really is no clear cut answer to just how much impact social media has on SEO, but it certainly is factored into the equation. This became relevant for Twitter back in 2015 when they began to share live tweet data with Google again. The deal has been beneficial for both parties since, giving more exposure to tweets and allowing Google to add tweets into their index. In this blog, we’ll explore the ways that you can better leverage your Twitter account for SEO.
Build Your Brand
Type a large brand’s name into Google. What do you see? If they are active on Twitter, often, a carousel appears of their most recent tweets. This is a tremendous asset for a brand; it allows you to have your brand and message seen by more eyeballs. Being featured as a Twitter carousel result does take some work. You’ll need to create engaging content and do so regularly. Twitter is another marketing channel for your brand, and leverage purposefully and with intent can pay huge dividends. Staying on top of trends is a great way to join the conversation on Twitter. Engaging with brands and companies that are complementary to your own is another great way to increase visibility for both parties. This can start with simple interaction with a brand and form a larger partnership. Capitalizing on trending hashtags that are relevant to your brand is another awesome way to get more eyeballs. Even asking some of your employees to share on social media accounts can be a great way to boost engagement.
Optimize and Promote Your Account
Promoting your content on Twitter is a long term process. It goes hand in hand with your content creation strategy. Content that is evergreen or based around trending topics is what you should be promoting because of their longer shelf lives and a higher chance of engagement. Shares and expanding your reach on Twitter will create valuable backlinks that improve your ranking on SERPs. Finally, you’ll want to ensure that your profile itself is optimized. When users search for your brand, your Twitter profile and bio are typically front and center. It’s essential to ensure that this information is on-brand for your company and succinct. Include relevant keywords and hashtags in your Twitter bio so that users know what your brand is all about at a glance.
It’s important to remember that over 200 ranking factors go into Google’s algorithms, and social media is one of them. Its importance can’t be precisely measured, but there is no denying that it helps spread your brand and is another channel for your business.
If you’re in need of help with your SEO or Social Media strategies, contact our team at Boston Web Marketing today. Our team of digital marketing experts is poised to help!