Twitter has become one of the most popular social media platforms today, as users all over the world have joined the platform. With over 400 million Tweets sent out per day, it is booming with information. Twitter can be a great place to engage your customers and gain new business. Here are some reasons why you should consider creating a Twitter account for your brand.
Create Brand Awareness
Being able to share your knowledge of your brand and industry will help create brand awareness and authority. On Twitter, customers can ask you anything about your business, and you’ll be able to answer them quickly. Show your followers you know what you’re talking about and that you are reliable, and you’ll start to identify yourself as a leader in the industry!
Building a Community
When you use Twitter, you can build a community full of your past customers and potential customers. Tweet about topics that align with the views of your followers and see what interests them most. You want to be relatable while sticking to your brand. Start a thread about a specific topic and see if your followers interact with it.
Gaining Followers
The more you Tweet, the more followers you’re going to gain. If you create your Twitter account and let it sit without tweeting a fair amount, you will not acquire a good number of followers. Be consistent with your Tweeting, especially when you are new to the platform. Users like to follow active accounts.
Valuable Info
Twitter is full of information. From news stories to random tips, you can find just about anything. Give information about your brand to your followers! It’s an excellent way for them to get to know you and learn more about who they are purchasing goods or services. You will also gain information back from them to better your brand and offer things that your customers want to see.
Brand Promotion
Create relationships with other people on the Internet. Promote your brand and even try to get sponsorships! You can also tweet about deals going on. If you have any promotion, tweeting about it will bring visitors to your store or your website. Twitter is full of so many opportunities that can help you gain more customers and more traffic to your site. Get out there and start tweeting! It will only help your business.
Contact Boston Web Marketing
Are you looking to get the most out of your social media platform and repeat the benefits that a Twitter account can provide? The experts at Boston Web Marketing are here to make sure your social media reflects your business and your brand. Contact us to learn more about our SEO services and social media optimization. Please send us a message through our contact form or give us a call to get in touch with our team!