How to Write Service Area Pages That Rank

If you are a local business that has a physical storefront or that offers services to your area and surrounding towns, creating service area pages for your website is a must. Local SEO is a crucial and effective digital marketing tool that will help you to strengthen your presence on Google platforms and all search engines.  Follow along for advice on optimizing your website’s service area pages from the SEO experts at Boston Web Marketing. 

What Are Service Area Pages?

Service area pages essentially serve the same purpose as landing pages for local searches, but they are always attached to your main website. It is extremely common for people to make location-based searches when looking on search engines for services. According to Think with Google, nearly 1/3 of all mobile searches are related to location. Many searches for services include “near me” or their physical location in their search.  Whether you are a brick-and-mortar store or provide services at homes or businesses, creating service area pages in your targeted areas is important. If you provide services not at your store or headquarters, you should write service area pages for all cities and towns where you provide your services. As a storefront where people must come for products or services, you can begin your service area pages in the city you are located in and start building them out in surrounding areas. 

What Should Service Area Pages Include?

When writing your copy for service area pages, be sure to include the services you provide that you would like to highlight and be found for. Be sure to explain thoroughly what you offer and eventually provide further steps for your SAP visitors to take and stay on your website. 

How to Optimize Service Area Pages

There is an abundance of ways to optimize your service area pages best. To best write content for service area pages, identify what relevant keywords consumers are searching for and be sure to incorporate them in your SAPs. Be sure to utilize these keywords in a way that is not overstuffing the page. Internal links are essential in order for you to get visitors to stay on and look through your website. Include links to internal service pages, about us pages, galleries, and most importantly, how they can contact you.  To best optimize service area pages, consider working with local SEO specialists, like our team at Boston Web Marketing. We can help you create effective service area pages to get you found in your targeted areas. We provide comprehensive SEO services for businesses of all kinds throughout all industries. To learn more, give us a call today at 857-526-0096 or fill out our online contact form!