Even though subject lines might seem like a small piece of your email, but they have a huge impact on whether or not the recipent opens your email. Think of your subject line as your first impression. Without a catchy subject line, you decrease the probability of your recipt opening your email. Regardless of your goals for the email campaign you are sending out, your subject line should be personal, peak curiosity, and include a compelling story.
Our tips for writing catchy email subject lines:
1. Keep it short and sweet. Most subject lines allow you 65 characters before your message being cut off, but to avoid that possibility (especially on mobile devices) it’s smart to keep your character length around 40-50 characters. This will allow your subject line to be scanned quicker and insure that it’s actually being read by your recipent. If you’re struggling to shorten your subject line, look at it subjecively and pick out the works that aren’t important.
2. Personalize the subject line.
Whether you are focusing in on the recipients name or location, having these in the subject line make the reader feel like the femailwas specifically crafted for them instead of your entire email list. The recipient will feel special and the likelihood of them returning to your website, remaining a subscriber, and spending more money on our products and services increases.
3. Segment your email list.
By segmenting your email list, you are further personalizing the emails you send your subscribers. Depending on the industry you are in, you can pull various different pieces and realyy customize the emails they recieve.
4. Don’t use all caps or excessive exclamation points.
People don’t like to feel as though they are being yelled at, so try to keep the exclamation points to a minimum and avoid using all caps. Email recipients also associate these types of subject lines with spam email. Instead, use catchy, relevant language.
5. Tell them what’s inside.
If you’re sending a coupon code, a free ebook they signed up for, or some other offer, let the recipient know in the subject line. This creates incentive and increases the chances of the recipient opening the email and making a purchase. If your reader is waiting for something they signed up for, this helps them know which email it is contained in so they don’t accidently trash it.