How to Write Better Content Faster

content journey

How to Write Better Content Faster

Content marketing offers three times the leads of traditional marketing, while costing around 62 percent less. So it is no wonder why more and more companies are turning toward producing unique, original content to connect with potential customers.

Below are some tips for content marketers on how to write better content faster.

1) Be Purposeful with Your Topics

This goes back to the golden rule of content marketing: understand searcher intent.

The biggest mistake a marketer can make is to jump into producing content for a new client without doing proper research into their industry or their overall marketing strategy.

A recent CoSchedule survey found that marketers who document their strategies and processes are four to six times more likely to report success than those who don’t.

Stop, take a breath, and create an action plan.

Summer is a great time to rethink and tighten up your company’s marketing strategy.

2) Give Your Readers Value

Why are you asking people to read this article? Are you giving them information that will make their lives easier? Are you writing to be informative, or to spark a debate?

The information should benefit the reader, as well as signal trust and credibility from the brand. Everything you produce is brand-building!

84 percent of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events.

3) Have a Conversation

You are writing for readability. Very intuitively, readability is how easy it is for readers to understand what they’re reading.

The enemies of readability? Technical jargon and walls-of-text.

Use words and terms that your audience will be familiar with and format your writing so that it’s appealing to reader’s eyes. Ask questions to stimulate the thought process.

Create content that people want to read and share.

4) Learn How to Craft Must-Read Headlines

Headlines are the reader’s first impression of your content. For many, it is the difference between an action (a click) and inaction. It needs to be relevant, informative, and compelling.

The use of emotions can be a great way to connect with potential readers – if you can leverage the power of emotions you can drive more page views, shares and engagement on your content.

5) Create Eye-Catching Quotes and Images

Canva is a great resource for producing original content, including social media posts and infographics.

Small Thanks with Google is a new feature that Google is experimenting with that sends small businesses unique content with user reviews of their business.

To add some personality to your social posts, visit Get Emoji.

For free, unlicensed high-quality pictures, we’d suggest Pexels and Unsplash.

Your content should benefit the reader, as well as signal trust and credibility from the brand. Everything you produce is brand-building!

84 percent of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events.

6) Become a Freer Writer, and a More Ruthless Editor

It takes about fifteen minutes for your mind to get into “flow”. Take advantage of this hyper focus and let your mind freely create.

Don’t stop to make corrections. Worry about editing later.

You may have to move sentences around, add punctuation and phrases to make the thoughts clearer and that’s OK.

The creative and editing process are two distinct modes in the brain and should be treated as such.

Patrick Tom
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