If you have a WordPress website, it is possible to modify your URL to make it more SEO-friendly. If you get it right, your ranking on search engines can increase significantly, especially for low-volume long-tail keywords. So here are some tips to make sure your URL is SEO friendly.
- The first step is to change your permalink structure. Google’s bots will scan your long-tail keywords used in the URL and visibility will be increased if that matches what people are looking for. For example, if your topic is about a contractor in Boston, MA, make sure you put it in the URL like this “www.domain.com/contractor-in-boston-ma”. You can find the permalinks section under settings. The most used and recommended setting is post name and then save changes to make the change.
- The second step is to keep your URLs focused so avoid any unnecessary words that would make readers lose focus. Since WordPress uses a dash to separate words in the URL, it is highly recommended to keep it that way instead of using other symbols like an underscore.
- The third step is to change old URLs that were not SEO-friendly by rewriting them. For example, if you have a URL that looks like this “www.domain.com/electrician”, it should be rewritten as “www.domain.com/electrician-in-boston-ma”. Once you have done that, you can install a 301 redirect plugin on WordPress to redirect the old URL to the new URL.