How to Write an SEO Friendly WordPress URL?

 If you have a WordPress website, it is possible to modify your URL to make it more SEO-friendly. If you get it right, your ranking on search engines can increase significantly, especially for low-volume long-tail keywords. So here are some tips to make sure your URL is SEO friendly.
  • The first step is to change your permalink structure. Google’s bots will scan your long-tail keywords used in the URL and visibility will be increased if that matches what people are looking for. For example, if your topic is about a contractor in Boston, MA, make sure you put it in the URL like this “”. You can find the permalinks section under settings. The most used and recommended setting is post name and then save changes to make the change.
  • The second step is to keep your URLs focused so avoid any unnecessary words that would make readers lose focus. Since WordPress uses a dash to separate words in the URL, it is highly recommended to keep it that way instead of using other symbols like an underscore.
  • The third step is to change old URLs that were not SEO-friendly by rewriting them. For example, if you have a URL that looks like this “”, it should be rewritten as “”. Once you have done that, you can install a 301 redirect plugin on WordPress to redirect the old URL to the new URL.



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