How To Write A Subject Line That Leads To Open Emails?

Email marketing is a great way to stay connected with your fans, audiences, and potential customers. It is a great way to make announcements, showcase any deals or discounts, and send monthly newsletters if you so need. The biggest obstacle marketers face when doing email marketing is getting our audience to actually open the emails we send out. Writing a captivating subject line that will cause readers to open our emails is the hardest thing to do. This is because you don’t want to add too much or too little, don’t want to come off as spammy, don’t want to turn people away, and so on. There are a bunch of ways to incorrectly write an email subject line and we have tips so you can avoid that. Here are five ways you can write a subject line that gets opened.

5 Ways To Write A Subject Line That Gets Emails Opened


1. Tell A Story

The point of a subject line is to prep the user for what is about to come when they open this email you sent them. If you have a newsletter or any type of email that has a purpose, make sure the reader knows of this purpose within the subject line as well. Showing the story of your campaign can also be an incentive for a reader to learn more about the story of your campaign. If you have an email that serves multiple purposes or stories, start with the strongest and make a subject line around that.

2. Use Statistics

There is nothing people love more than facts and statistics if you can provide them. If your email has factual data in it that you can use, why not throw it on the subject line? Data and stats can really help enhance a subject line and demonstrate the specifics of a story right at the jump. Look at the two subject lines below and see how a small change from words to data makes the line more appealing.

Subject 1: Study Reveals Many Of Kanye West’s Instagram Followers May Be Fake

Subject 2: Study Reveals Almost 50% Of Kanye West’s Instagram Followers May Be Fake\

The second subject is more appealing for opens as it is a statistic that shows exactly how many of the followers could be fake. While the first subject has “many of” which could be any amount of the followers compared to half from the other subject line.

3. Don’t Leave People Guessing

If you have ever wondered about leaving readers yearning for more by using a cliff hanger subject line to add a layer of mystery to your email, you will probably want to toss that idea out the window. This is because most people don’t have time to open emails already while sorting through all of the spam emails that they probably get. By having a clickbaity/mysterious headline, you are just looking like all the other spam emails your readers get and will probably ignore the email entirely.

4. Keep It Concise

Subject lines are called “lines” for a reason, you need to keep them short and to the point. No one will want to read a multi-sentenced subject line, and with most emails being opened on phones, the whole subject line won’t even be shown. Be sure to place key factors of your email into the first few words of your subject line. Only add words or data that produce value for your email and incentivize readers to open your emails.

5. Use Emojis

Emojis are becoming more and more popular and used in many outlets from when they were first created. Your goal is to stand out in an inbox when you are sending out these email marketing emails. Using emojis is a great way to distance your email from all the other word stuffed subject lines in an inbox. While it does seem far-fetched to try, adding a simple emoji to a subject line can increase open rates up to 7%! The thing you want to be careful of is to not go overboard with the emojis as it could come off spammy. You also want to make sure you are using relevant keywords to the subject. If you are talking about a dog care facility you probably will not want to include other types of animals emojis, stick with the dog and you’ll be golden.

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