How to Utilize Reviews for SEO

Online reviews are a necessity and can make or break your business. People trust the opinions of others, so reviews can have a larger impact than many business owners even realize. As a user, you probably won’t visit a company if past customers leave negative comments. Additionally, search engines value reviews just as much as the user. One of the most significant ranking criteria that search engines use for local searches is the quality of reviews. Knowing how to leverage your reviews on local listings such as Google My Business can elevate your online presence and SEO strategy. Here are a few of the ways you can utilize them to show up higher on search engine results pages and increase traffic to your website. 

Use Reviews to Adjust Your Keyword Strategy  

Google ranks websites based on their relevance to a user’s search. The comments your customers leave about your business probably cover relevant topics that other users could be searching for. While conducting keyword research, it is beneficial to take a look at what your customers are writing about. Whether they are positive or negative, reviews hold rich information on what customers think is important, such as your quality of service or the durability of your products. Pull commonly used keywords from customer reviews and use them when writing content for your website. 

Respond to Reviews 

No business owner likes negative reviews; however, there is a way to spin them positively. Rather than ignoring them or trying to have them hidden, responding to negative reviews gives you a chance to fix the issue at hand. This will show your customers that you value their feedback and will make an effort to resolve their complaints. Ignoring a negative review will only harm your business and search rankings. 

The same goes for positive reviews. Although you may not have the resources to reply to every positive review left by a customer, you should take the time to acknowledge a few every once and a while. This will increase interaction, and your customers will feel valued. 

Display Positive Reviews 

When you receive an exceptional review, use it to your advantage. Many websites will display genuine reviews on a separate testimonials page or sprinkle them throughout the side. You can also show them to customers via social media platforms. The more positive comments people read about your product or service, the more likely they are to put trust in your business. Showcase them as much as you can! 

Here at Boston Web Marketing, we utilize the value of reviews to increase your online presence. Our specialists will create testimonial pages, provide review management, and showcase positive comments throughout your website and social media. If you are interested in working with our expert team, contact us today at 857-526-0096. 


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