WordPress categories are a great way to keep the content on your on-site blog organized and structured, which is ideal for when the users to your site are trying to find something specific. Categorizing your blog posts can help increase the amount of time a user spends on your website, as well as the amount of pages the user views, thus reducing the bounce rate.
Create Your Categories
Your categories can be found under the Posts section of the backend of your WordPress dashboard. Don’t have any categories on your website yet? This is where you will be able to add new categories and see the ones that are already on your website (including slug, amount of posts under the category, and description). When creating categories, especially for the first time, you’ll want them to all fall under the same umbrella. Consider the goods and services you offer.
For example, if you are in the HVAC industry, your categories might be:
- Frequently Asked Questions
- Air Quality
Cleaning Up Category Structure
If there are already categories implemented on your website, but it’s been awhile since you’ve utilized them or if you have several that need to be cleaned up, create a general category to place all of your content into. This way, as your deleting old categories, they will all fall under the general category you just made and you can then organize them further.
Keep in mind:
- If you delete any categories, you’ll want to set up a redirect to the new one
- Add in new categories that you will be utilizing moving forward
- Filter through all of the content on your website using the Quick Edit feature to assign it to a category
Optimizing Your Categories
Just like every other portion of your website, you’ll want to optimize your categories for SEO. By incorporating keywords into your categories, creating descriptions, and clean up the way the permalinks for your categories appear thruogh the settings on your website.