How To Use UTM Codes To Better Track Campaign Progress

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How To Use UTM Codes To Better Track Campaign Progress

 

Google Analytics is a robust reporting platform for your website that can track users, sessions, pageviews, conversions, and more. While a useful platform out of the box, it can be limited if you want granular, in-depth reporting for your digital marketing campaigns.

 

As Google Analytics is currently configured you can track metrics from 5 channels. These channels are:

  • Direct
  • Organic Search
  • Paid Search
  • Referral
  • Social

 

This type of reporting is fine is you are using one Social Media platform and utilizing Paid Search (PPC) for your website. But what if you are running an Instagram, Pintrest, Twitter, and E-mail marketing campaign as well? How can you tell which platforms are outperforming others and where you should spend more resources on?

Why You Should Be Using UTM Codes

 

UTM Code or UTM Tags stand for Urchin Tracking Module or Urchin Tracking Model. By setting up an UTM to each channel or platform you use you can produce more granular insights into your digital marketing campaigns. To create a UTM  you can use Google Analytics Developer Tools free UTM Campaign Generator .

 

By tracking each channel, you are marketing on you will be able to make more informed decisions for your online marketing strategy going forward. Maybe you are killing it with email marketing and it is providing great returns and conversion rates. Maybe Instagram is a better platform than Facebook for your brand or business. With UTM codes you will know for sure.

Spencer van Gennep
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