Social media is a great tool to utilize as part of your off-page SEO strategy as consistently posting on these platforms is one of the 200 ranking factors. When using the numerous social media platforms that are available, you not only want to be earning a following and engaging with your followers, but you also want to drive visitors to your website. By setting up a three-part strategy you can share your content, drive traffic to your website, and create engagement with your followers.
When you’re trying to reach and engage with different people on social media, you’re fist going to want to come up with a list of keywords that you want to be targeting. Twitter has an advanced search tool that allow you to input the keywords you want to search for on the platform and it’ll bring up all of the Tweets from users that have used those keywords, or a variation of those keywords. Sitting back and waiting for people to find your social media profile takes time, so using this tool can help you promote your products and services as well as create engagement with other users that could become potential client in the future!
A good example of this would be if you sell HVAC cleaning services. By doing an advanced keyword search for “HVAC cleaning services” and include the area where you are located. You can then offer your services and a link to your website to the users that are looking for recommendations.
It’s important to create an automated workflow after the initial contact – follow them, like their posts, or even direct message them within the application. You’ll want to figure out which strategy works best for you to create organic growth and outreach.
The second strategy is to increase clicks. Once you start actively interacting with people, you’ll want to provide them with valuable information that they’ll actually click on, thus increasing the traffic to your website. Share the link to a blog post or a specific service on your profile, but every time you share a specific post, include unique, interesting content with it. You’ll want to mix up the content you include with the link to grab the attention of different types of people. By creating an editorial calendar for the content you’ll be sharing, you’ll be less likely to repeat the same information and more likely to come up with unique wording and posts!
The third strategy to increase traffic to your website while still engaging with people on social media is to recycle and reuse your content. Since the average user is only on social media for roughly fifteen minutes at a time, they are not always going to see your content when you only share it once or twice. You’ll want to multiple times in order to reach these people that aren’t seeing your content every time they’re on the applications. Once you decide what you want to share on your social media profiles to increase the clicks to your website, you can start automating these posts with scheduling tools, such as Hootsuite.