Not only is blogging necessary when it comes to boosting your SEO but the keywords within the blogs are just as important. Keywords are one of the major factors that bring traffic to your blog. This is because you are setting up your site to answer your customers’ questions. You want to provide answers that you not only address in your blog post but that your company can help with. Doing keyword research before writing your post will help you decide exactly which keywords can help optimize your blog the most.
Blog posts that use a variety of on-page SEO tactics give you a better chance at ranking higher in search engines and getting more customer to your site. Keywords are one of these on-page SEO tactics. Using keywords to optimize your blog does not mean to put as many keywords into your posts as possible. This is not encouraged because it hurts your SEO. This is called keyword stuffing. Keyword stuffing is forbidden because yes, it would rank you higher but essentially the content you are providing is not quality or well-written content if you keep using the same word over and over. Google recognizes this and ranks your page lower. Google wants the best results possible to come up at the top of the SERP (search engine results page) so that users get quality content.
Optimizing for Keywords
A way that you can utilize keywords within your blog posts is to focus on a few specific, long-tail keywords. Focusing on just a few keywords can help optimize that blog post to its full potential because it addresses a specific topic that the customer is searching for. Being specific with your keywords is important because using general keywords will not help narrow the search results page down to just your site. For example, if you are a furniture company and you use the keyword “furniture”, your page is never going to appear at the top of the SERP. If you become more specific and say “modern furniture Boston, MA” then you are going to find those customers looking for exactly that kind of product in that location. Website visitors that are searching specific long-tail keywords are likely to read the whole blog post and then seek more information from you. You’ll get more traffic on other pages of your site because now the customer is interested in your services or products.
Where you place your keywords is also a major factor. Putting them in the correct places helps Google recognize them as keywords. You want to place them in your body, title, meta description, and the URL.
Placing a keyword in your title is necessary because this is the main phrase that says what the blog post is about and lets people know if it is relevant to their search. Putting them in the body of your post is also necessary because obviously this is what the blog is about. Avoid keyword stuffing and use them in a strategical way. This will give the readers quality, well-written content that addresses their questions. Having your keywords in your URL is essential because this is how Google ranks the relevancy of the page. Lastly, including your keywords in your meta description to tell search engines and readers what your post is about.
Be certain to use your long-tail keywords so search engines and your audience are clear on your post’s content. Quality and strategically written blogs are going to be the most popular and get the most traffic to your blog and website.