How to Use Instagram Stories to Drive Traffic

Using Instagram to drive traffic to your website can present a series of challenges, such as not being able to include links in your posts as well as telling users to “click the link in bio.”
If you have a business account or if you’re verified on Instagram, you can use Instagram Stories as a way to get clicks and page views from users without them having to scroll through their newsfeed.
Instagram Stories provide an easier way to drive traffic to your blog or featured products and services.
A few objectives of using Instagram Stories as a part of your marketing strategy include increasing:

  • Your Following
  • Current Reach
  • Video Views
  • Conversions
  • Lead Generation

Here are three ways you can drive traffic to your website using Instagram Stories:

Add Links to Your Posts

You can add a link to your Instagram Story that allows users to visit the landing page by “swiping up” on the screen.  Serving a better purpose than a hyperlink in the caption, your posts can feature, and preview what users can expect on your website or online store, such as projects, products, and upcoming promotions.

Use Instagram Highlights

With Instagram’s newly added “Highlights and Archive” users can create permanent collections of their Instagram Stories that appear directly under your bio and right above your feed, front and center or users.  Because of the permanent residency, users have easy access to highlighted products at the top of your profile.

Use Instagram Stories Ads

Similar to Facebook advertising, Instagram allows you to present your targeted users with full-screen, interactive canvas ads within the Instagram Stories feature.  By optimizing each ad for reach, you can show your ads to any number of people and control how often they view your ads.
Think you’re going to integrate Instagram Stories as a part of your marketing efforts?  Here are a few things to keep in mind for creating content for Instagram Stories:

  • A recommended resolution of 1080 x 1920
  • A minimum resolution of 600 x 1067
  • Having an aspect ratio of 9:16
  • Video format of .MP4 or .MOV
  • A video length of 15 seconds
  • Include a call to action and a link back to your website
  • Make sure your site is optimized for mobile

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