How To Use Google Trends As An SEO Tool

Google Trends is a tool from Google that allows users to analyze the popularity of a particular search term and see how that term’s search volume compares to other similar words and phrases. Google Trends allows users to compare five search terms at a time, making it an excellent way to discover new keywords that can drive traffic to your website using data like the popularity of a search term from a specific geographic location, time period, etc. In this article, we’ll talk about a few different ways that you can use Google Trends as a tool to improve your website’s search engine optimization!

Compare Keywords

One great way to use Google Trends as an SEO tool is to use it to compare two different keywords or search terms that you’re thinking about optimizing for. While Google Trends will not provide you with keyword search volume data, it will show you the number of search queries made as expressed as a percentage. By using Google Trends this way, you can determine which search term gets a higher search volume, and by optimizing for the one with higher search volume, you can put your website on more search engine results pages.

Discover Current Search Trends

Another way to use Google Trends as an SEO tool is to use it to discover current search trends in your geographic area and industry. To find current search trends in your country and industry, click the sidebar on the left side of the screen, then “Trending Now”. You can then filter the search trends between “Daily Search Trends” and “Realtime Search Trends”, then narrow the results further by selecting your target country and industry category. The categories that are available include Business, Entertainment, Health, Sci/Tech, Sports, and Top Stories.

See Search Volume Over Time

One more way to use Google Trends as a tool for your website’s search engine optimization strategy is to use it to see the search volume of your keywords overtime. For example, you can use Google Trends to see the search volume for “Sports Memorabilia Stores” in 2010 compared to now. If a certain search term is on a downturn in the past few years, the tool can show you similar search terms that may be trending in a better direction for your business and SEO strategy.

Contact Boston Web Marketing!

If you have any questions about Google Trends or any other tool from Google that you’d like to use to improve your website’s search engine optimization strategy, contact our team at Boston Web Marketing today! Our SEO specialists help businesses in almost every industry achieve higher search results! Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!

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