How To Use Google Search Console To Improve Your Website’s SEO

Google Search Console is a free-to-use tool that can be used to monitor and improve your website’s presence in the organic search results. Google Search Console gives website owners and agencies access to multiple different reports and tools that are useful for search engine optimization, some of which we’ll cover in this article! If you have additional questions about Google Search Console or would like to improve your website’s rankings in the search results, contact our team of SEO experts at Boston Web Marketing today!

Keyword Research

Google Search Console is a great tool to use to discover keywords and search terms that you can optimize your website to rank organically for in order to drive additional traffic. To perform keyword research on Google Search Console, log into your property and click the “Performance” tab on the left side of your screen. You can then customize the search type you want to see queries from (web, image, video, or news), the date range, and multiple other filters using the “+ New” button. This report will then show you the queries your website is getting clicks and impressions from under the “Queries” tab on the table. By centering your content strategy around keywords that your website is gaining impressions from (but not a lot of clicks), you can drive additional traffic to your website!

Submit Pages For Crawling & Indexing

Another great way to improve your website’s SEO using Google Search Console is by submitting your new pages and posts for faster crawling and indexing. Although Googlebot, Google’s web crawler software, discovers new pages relatively quickly, you can speed up this process and make your pages eligible to be found in the search results more quickly by submitting them for crawling and indexing as soon as they’ve been published. To do this, simply paste the new page’s URL into the search bar at the top of the Google Search Console window and click enter. Next, click the “Request Indexing” button on the right side of the page and wait for the green message to pop up that says “Indexing requested”.

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Contact Boston Web Marketing For SEO Help!

If you have any questions about using Google Search Console to help you improve your website’s organic search rankings, please contact our team at Boston Web Marketing today! Our SEO specialists help businesses in almost every industry achieve higher search results! Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!

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