How to Use Google Search Console for Keyword Research

Are you looking for a way to improve your website’s search engine ranking? One effective strategy is to conduct proper keyword research. Google Search Console is a powerful tool that can help you identify the keywords that drive traffic to your site. This guide will show you how to use Google Search Console for keyword research. By the end of this tutorial, you will be able to identify high-performing keywords, optimize your content for better search engine visibility, and increase your website’s traffic. 

What is Google Search Console Used for?

Google Search Console is a complimentary service provided by Google that facilitates monitoring, maintenance, and troubleshooting of your website’s visibility in Google Search results. The Search Console tool can assist website owners in comprehending their performance on Google Search and enhance their presence on the search engine results page (SERP), attracting more relevant traffic to their websites. Moreover, it provides valuable insights such as user queries, impressions of your site URLs in search results, and post-click data, including bounce rate and e-commerce conversion rate. Lastly, Search Console provides digital marketers with one of the most effective ways to do keyword research by discovering what your website ranks for and what areas you should target to boost traffic.

Finding Keyword Opportunities

Google Search Console is a powerful tool that can help you identify keyword opportunities for your website. By analyzing the search queries that are driving traffic to your site, you can identify patterns and opportunities to optimize your content for specific keywords. Additionally, you can use Google Search Console to identify pages on your site that are ranking well for specific keywords. By analyzing these pages and optimizing them further, you can improve their ranking and drive even more traffic to your site.

The Performance Report

To start, log in to your Google Search Console account and navigate to the “Performance” report. Here, you will see a list of queries that users have used to find your site, as well as data on clicks, impressions, click-through rate, and average position. To find keyword opportunities, look for queries with a high number of impressions but a low click-through rate. This indicates that users are seeing your site in search results but are not clicking through to your site. By optimizing your content for these queries, you can increase your click-through rate and drive more traffic to your site.

Gather Your Data

To better understand the data provided in your “Performance” report on Search Console, here are a few steps you’ll need to complete to utilize more helpful keyword data. First, ensure the search type filter at the top of your report is set to Web. The second step includes setting the date range to your desired time. Typically, it is recommended that your date range is 12 to 16 months, especially if you have data available this far back for your website. Once your date range has been selected in the filter, click apply in the top right corner. Next, you will want to export your keyword data as a Google Sheet, Excel, or CSV file. This step will allow for easier sorting, filtering, and selection of your keywords. Once you click on a file type, the data from your search performance report will be exported into the selected spreadsheet type. Follow below to see how to analyze and sort your keywords more easily!

Analyze Your Top Performing Keywords

After exporting your Google Search Console report, open the spreadsheet and focus on the Queries tab. This tab shows your site’s top queries, clicks, impressions, average CTR, and ranking position. Let’s create a filter for this table to help your keyword research in the following steps. To filter the data, highlight the table and click Data > Create A Filter. After creating the filter, you can quickly sort your keyword table by the impressions column by clicking the filter dropdown arrow and selecting “Sort sheet A-Z” or “Sort sheet Z-A,” depending on your preference. Sorting your table by impressions from highest to lowest will bring your highest impression keywords to the top of the table, which can give you valuable insights into the keywords that are driving the most traffic to your site. Now that you’ve set up a filter for your keyword data and sorted the table by impressions, you can select some target keywords and find your page one ranking keywords.

Find Your Page One Ranking Keywords

To optimize your keyword strategy, it’s crucial to identify the keywords you’re already ranking highly for on Google’s first page. It would help if you continued prioritizing these keywords in your optimization efforts. To find them, filter your keyword table by setting a filter on the position column to values equal to or less than 10. Review the filtered list and highlight relevant keywords for your website or business, focusing on those with higher impressions closer to the top of your impression sorting. Once you’ve identified these keywords, check if you’re already targeting them on your existing pages. When you come across relevant keywords that you haven’t targeted yet, it’s essential to enhance your relevance for these keywords. One way to achieve this is by mapping these keywords to your website’s existing pages. Alternatively, you could create new pages that specifically target these keywords. Doing so will help you increase the visibility of your website for these keywords and improve your overall search engine rankings.

Contact the Experts at Boston Web Marketing

Overall, Google Search Console is a valuable tool for identifying keyword opportunities and improving your website’s search engine optimization (SEO). If you need assistance identifying your keywords and optimizing your website content, contact Boston Web Marketing today! You can reach our team by calling 857.526.0096 or filling out our online inquiry form here!

Recent Blog Posts

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.