Reading Google’s New Infinite Scroll: How to Track Your Page Rankings
As a business owner, your website is one of the most important elements of your company. Not only do you want it to be designed well and increase your customer’s trust in your business, but you also want to ensure that it can be easily found online. By tracking the page rank of your website, you can determine how easily customers are able to find you. With Google’s recent change from page numbers to an infinite scroll for search engine results pages, tracking your page rank can become confusing. In this blog, we will discuss how to use this new feature to advantage and track your rankings more efficiently.
What is a SERP?
Before we get into tracking rankings, it’s important to understand what a SERP, also known as a search results page, is. A SERP is the page that appears when you do a search on Google or another search engine. It will contain a list of websites and links related to the search terms used.
Why Does It Matter Where My Business’s Website Ranks on a SERP?
When someone is looking for a business related to yours, it’s important that your website appears near the top of the SERP. The way that Google’s algorithm places websites is determined by several factors, including the quality of content and how well it relates to the search terms used. When users see that your website appears near the top of a SERP, it signifies to them that you are a reliable, trustworthy company that other users have found helpful.
Importance of Routinely Tracking Your Website Ranking on Google Over Time
Similar to your business, websites require time and effort to become successful. One of the best ways to track your progress is to identify where your website ranks on SERP over time. If you notice that your website has begun to move lower on the SERP of your target keywords, it might be time to adjust or add new content and make other changes. Keeping track of your website’s ranking over time will help you make more informed decisions that can lead to increased website traffic and better search engine optimization (SEO).
How to Track Your Website Ranking on Google’s New Infinite Scroll
Google recently changed its SERP design from including page numbers to an infinite scroll. This has caused some confusion for website owners wanting to know where their website appears among the search results. Thankfully, several techniques can be used to track your website’s ranking effectively.
Use Google Search Console
Google Search Console is a powerful tool that can help you track your website’s SERP ranking. It provides graphs of data on how many people have seen and clicked on your website, the search terms that brought them there, and the pages where they landed.
Count the Number of Visible Results
Another technique to track your website’s page ranking is to manually count the number of visible results on a SERP. To do this, enter a search term related to your website into Google and then scroll through the results. Count how many websites appear before yours and then divide that number by the total results. That will give you your website’s ranking position on that SERP.
Consider Hiring a Professional
Tracking your website’s page rankings can be time-consuming and difficult to do correctly. By hiring a professional SEO expert, you can ensure that your website is being tracked accurately and that any changes needed to improve your SERP ranking are implemented quickly.
How Often Should I Track My Page Rank?
It’s important to track your page rank regularly in order to measure your website’s SEO progress. You should aim to track your page rank at least once a month in order to identify any changes that may be needed for better SEO. For keywords and topics that you’re particularly interested in ranking highly for, it can be beneficial to check more often.
Contact Boston Web Marketing to Get Your Business on the First Page of Google
If you want to increase your website’s visibility on search engines and get it on the first page of Google as soon as possible, Boston Web Marketing has the expertise and experience to get the job done. Our team of professionals will work with you to create an effective SEO strategy that can help your website outrank your competitors and grow your business. With a variety of services from social media marketing to website design, we can help you make your website stand out and draw more users. To learn more and receive a free website audit, visit our website or give us a call at 857-526-0096.