You’ve spent hours upon hours optimizing your website, checking your rankings, and perfecting user experience to your website. Being able to track traffic to your website, rankings, calls made from your website, and the amount of contact forms filled out each month is a great way to figure out what’s working and what’s not working. If you haven’t set up conversion tracking on your website yet, this is the perfect time to do it!
Google Analytics is a tool that is crucial to tracking traffic to your website and conversions. Don’t you want to know how many leads your website is generating? That’s where conversion tracking comes in!
Set up a Google Analytics account. Sign in to your Google account (or create one), head over to the Google Analytics website, and create an analytics account. Once you have this set up, you’ll add your account and website and install the tracking code on your website.
Set up Goals. Once you have analytics set up, you’ll want to add a few goals to your account. Conversions can come from many different sources, but the most common are:
- Contact form submission
- Phone calls
- Appointment booking
- Live chat
- Newsletter sign up
To Create a Goal in Analytics:
- Navigate to the Admin screen
- Under the View column, select “Goals”
- Select “+ New Goal”
- Select “Custom” goal
- Give you goal a name (i.e. click to call contact page, contact form, etc.), select “Event”, and “Continue”
- Fill out the goal details
Once you conversion tracking is set up, you’ll be able to view how many leads you’ve generated from your website by navigating to the sidebar of Google Analytics and selecting Conversions > Goals > Overview.
Google Webmaster Tools
Google Webmaster Tools is a great tool to use on your website to track duplicate meta descriptions, 404 Errors, and submit your robots.txt file and sitemap. You can also use the tool to track what keywords are being used that have brought users to your website. Once you login to your account, go to Search Traffic > Search Analytics.
Google Tag Manager
Google Tag Manager is a great tool to utilize if you’re constantly adding snippets of code onto your website. This allows you to manage all of the snippets in one spot. Once you add the code snippets to GTM, you’ll never have to you’ll be able to make changes to these snippet’s within GTM so you will no longer have to go through your website’s code.
UTM Tracking Codes
Are you running Facebook Ads? Sending out weekly newsletters? Have Twitter Ads running? Adding UTM codes to your URLs will allow you to see EXACTLY where the users to your website came from! Google’s Campaign URL Builder can help you create these URLs.
Google My Business Insights
Google My Business not only helps potential customers access your website, get directions to your location, and call you, but it also allows you to track this information separately from Google Analytics. You’ll also be able to access how you’re appearing in searches, change hours for holidays, and receive feedback from customers