Backlinks are one of the most important parts of your website’s SEO. With them, you can increase your referral traffic, rankings, and also establish your business as an authoritative voice that search engines can trust. But if you’re not careful, these links can also hurt your business. In our new blog, we took a look at the “bad side” of backlinks, along with how to get more quality links. Read more below!
What is a Backlink and Why is it Important for Your Website’s SEO?
Whereas an internal link may point to a different page located on the same website, backlinks send users to a completely different website. Backlinks are primarily used for supporting evidence, more context, or even as a recommendation. For instance, picture a digital news article on a new, fast-spreading virus. The article may use backlinks sourced from the WHO to provide more background information related to the event, as well as a source of evidence.
What Are “Toxic” Backlinks?
Picture a glitchy, spam-ridden website referencing your business. This is a form of a “toxic” backlink. Backlinks are viewed as “low-quality” and can negatively hurt your website’s search visibility. Common “toxic” backlinks can also include references from an irrelevant site, sites with security issues, and fake businesses.
How Can I Tell if My Business Has “Toxic” Backlinks?
To determine if your business has “toxic” backlinks, you can use a free backlink authority calculator. Sites like SemRush and SEO Ranking offer online tools that provide a detailed overview of your website’s “high-quality” and “low-quality” backlinks. For a more comprehensive analysis, you can also hire a marketing company to perform an audit on your website’s backlinks.
How Can I Get Better Backlinks for My Website?
Getting better backlinks doesn’t have to be hard. One of the best ways to get “higher-quality” backlinks is by producing high-quality content. By creating EEAT-friendly content, high-ranking websites will want to reference your webpages. They know they’ll be able to trust your voice, and, soon enough, so will Google. Other methods for building better backlinks include submitting your website to relevant, highly-trusted directories, reaching out to publications for a feature on your business, and writing guest articles.
Need More Help Building Your Website’s Search Visibility? Contact Boston Web Marketing!
Boston Web Marketing can help your business rank higher with our top-rated SEO services. Since 2009, our team has been rated Boston’s #1 Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Management, and Website Design services. To learn more about our digital marketing services, or to request a free website consultation, contact us on our website or call us at 857-526-0096. We’ll be in touch soon!