Creating a digital marketing strategy for your business can feel like an overwhelming process, especially since there are so many strategies and techniques being used today. Social media marketing is a great place to start, considering social networking is one of the top online activities in the United States. In fact, the average American spends 37 minutes per day on social media. You can easily put your brand in front of potential customers by dedicating some time on these networks everyday.
1. Select Your Platform
The first step to creating a social media marketing plan is to choose your platform. Ask yourself the questions below to help you decide on how many channels to start with as well as which one best suits your needs.
- What platform makes the most sense for my voice?
- Are any of my team members knowledgeable in one platform over another?
- How much time can I allocate to maintain my efforts?
Also, take into consideration your target customer. Research who is buying your product and where they spend time on social media.
2. Engage Your Audience
Now it’s time to start posting content. Find a voice that suits your company and focus in on what you think your customers will respond to. Try to stray away from only posting blogs. Focus on more relevant content which holds value to your audience.
Stick to the 80/20 rule. When following this model, 80% of your content should be fun or informative while 20% should be related to sales or products.
3. Measure Results
You can measure your results by identifying the goals of your social media campaign. Ask yourself a few more questions:
- Am I trying to create a buzz around a new launch?
- Am I using social media to build engagements & relationships?
- Do I consider engagement an increase in followers, greater number of social mentions or some other metric?
Without have a goal in mind, it will be nearly impossible to measure any type of result. A majority of social media platforms offer analytics tools but are not offered in real-time and are not always the most accurate. It is best to use a 3rd party tool and be sure to set aside some time to review the data you’ve captured.