Creating a digital marketing strategy for your business can feel like an overwhelming process, especially since there are so many strategies and techniques being used today. Social media marketing is a great place to start, considering social networking is one of the top online activities in the United States. In fact, the average American spends up to 2 hours per day on social media. You can easily put your brand in front of potential customers by dedicating some time to these networks every day.
1. Research Your Target Audience
It’s important to take the time to research your target audience and see which platforms they use the most. If you make assumptions before researching, you are likely to miss out on useful information to help your social media strategy. Start with researching who is already buying your products and where they spend their time on social media. This will help give you insight into what platforms to use and what type of content you should be putting out there to attract the right audience.
2. Research What Your Competitors Are Doing
Once you have solidified which platforms you are going to begin with, you should start to take a look at your competitor’s pages. By researching what your competitors are doing you can get useful information on what is working for them. It’s not about copying their content but just seeing how their content is working and how you can produce similar yet unique content for your brand.
3. Engage Your Audience
Now it’s time to start posting content. Find a voice that suits your company and focus on what you think your customers will respond to. Try to stray away from only posting blogs. Focus on more relevant content that holds value to your audience.
It’s important to also come up with a theme for your content. You don’t want your social platforms to have content that is all over the place. By sticking with a theme people will be able to get more familiar with your brand. Visual content is extremely important for marketers to reach the right audience. You’ll need to produce content that pops out and catches people’s eyes so that they will stop and read what you have to say.
Stick to the 80/20 rule. When following this model, 80% of your content should be fun or informative while 20% should be related to sales or products.
It’s also important to reply to comments and engage with your audience. By doing so, you are humanizing your brand which will bring even more engagement to your page.
4. Measure Results
You can measure your results by identifying the goals of your social media campaign. Ask yourself a few more questions:
- Am I trying to create a buzz around a new launch?
- Am I using social media to build engagements & relationships?
- Do I consider engagement an increase in followers, a greater number of social mentions, or some other metric?
Without have a goal in mind, it will be nearly impossible to measure any type of result. A majority of social media platforms offer analytics tools but are not offered in real-time and are not always the most accurate. It is best to use a 3rd party tool and be sure to set aside some time to review the data you’ve captured. Once you can see what is working for you and what is not, you can adjust your social media strategy.
Contact Boston Web Marketing
If you’re looking for professionals to assist in your social media marketing strategy, contact Boston Web Marketing! We help our clients produce unique content for their specific brands. We measure their results and continuously adjust strategies based on the data we find. Visit our website to learn more about our services and fill out a contact form if you have any questions!