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How to Set Up Google My Business for a Business With Multiple Locations

If you are trying to increase your online visibility, creating a Google My Business profile is a great way to do so. But what if you have multiple locations? In this blog, we will show you how to set up a Google My Business profile for a business with multiple locations. We will also share tips for optimizing your profile and increasing accessibility for web users.

What is a Google My Business Profile?

A Google My Business profile is a free listing that allows businesses to manage their online presence across Google Search and Maps. When users search for your business on Google, your GMB profile will appear in the search results, along with important information like:

  • Your Business Name,
  • Address,
  • Phone number,
  • Hours of operation,
  • Website,
  • Services Offered,

and more. If you have any updates or changes to your business (like a new address or phone number), you can update your GMB listing so that users will always have the most up-to-date information.

Google My Business Profiles Can Only Be Made for One Location

One important thing to keep in mind is that GMB profiles can only be made for one location. So if you have multiple locations, you will need to create a different listing for each one. This is important to remember because it can help avoid any future confusion or duplicate listings.

How to Set Up a Google My Business Profile for a Business With Multiple Locations

Now that we’ve gone over some of the basics, let’s get into how to set up a GMB profile for a business with multiple locations. The first thing you’ll need to do is create a separate listing for each location. To do this, go to google.com/business and click “Start Now.” From there, you’ll be prompted to enter your business name, address, and phone number. Once you’ve entered all of the required information, click “Finish.”

Receive Verification Through the Mail

After you’ve created your listing, Google will send you a verification code through the mail. Once you receive this code, sign back into your GMB account and enter the code to verify your listing. After your listing is verified, be sure to fill out all of the required fields so that users can find all of the important information about your business.

Use Bulk Listing If Your Business Has More than 10 Locations

If your business has more than ten locations, you can use Google’s bulk listing tool to create and manage your listings. To access this tool, sign in to your GMB account. From here, click “Get started” under the “Manage multiple locations” section. From there, you’ll be able to upload a file with all of your business locations and information.

Tips for Managing Your Google My Business Profile

Add Photos and Videos

One great way to optimize your GMB profile is to add photos and videos. Users are more likely to engage with listings that have photos and videos, so be sure to add relevant visuals. If your business has multiple locations, you can add photos and videos for each one.

Remember Who Owns Your Profile

It is important to keep track of who the owner of the profile is, and who has access to make changes to it. This is especially important for businesses with multiple locations, as you’ll want to make sure that only authorized personnel are making changes to your listings.

Keep Business Hours Up to Date

If your business hours change, be sure to update your GMB listing so that users have the most up-to-date information. This is especially important if you have multiple locations, as each location may have different business hours.

Use UTM Tracking for Your Website

If you want to track how users are finding your website from your GMB listing, be sure to use UTM tracking. This will allow you to see which traffic sources are sending users to your website so that you can optimize your listing accordingly. By having access to this information, you can determine which users came directly from your profile.

Contact Boston Web Marketing for Optimizing Your Business’s Presence on Google

If you own a business with multiple locations, it is important to set up a GMB profile for each one. This will help ensure that users can find all of the important information about your business and help avoid any future confusion. Be sure to fill out each profile completely and keep business hours up-to-date. For more tips on optimizing your Google My Business profile, social media accounts, business website, and more, contact Boston Web Marketing. Our digital marketing experts can help you reach your target audience and achieve your business goals. Give us a call today at (857) 526-0096 or fill out our online form to get started.

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