How to Restructure Your Website

So, you have been upkeeping your website for several years now, and you are getting a little tired of seeing how your website looks after years of spending time writing a Mamouth collection of pages to make sure your site is well optimized and ranking above your competitors. As you click through your website, you noticed that there are far too many pages on your website, or your homepage has way too much text for your liking. You even find yourself constantly nit-picking what you don’t like about your website layout, and you are ready for a new change but don’t know where to begin? You are not alone. It is a lot of work, but if you don’t do it, then who will? Fortunately, we have the top three things you should prioritize on how to clean up and reorganize your website for your users, and search engines to appreciate.

What is the purpose of your website?

Every website has a unique goal; whether it is to drive more leads, subscribers, or traffic, your website should have a clear mission statement. When users enter your website, ask yourself these simple questions:

    1. What are you hoping to accomplish when they navigate through your website? 
    2. How does your product or service benefit your customers? 
    3. Why should they hire you for your service or buy your products?

Being able to answer these basic questions will help you reshuffle your content around. If you have multiple pages with different goals, think about how you can create each page uniquely. The key is to focus on your customer’s needs, not yours.


You’ve probably lost count of how many pages you have written over the years, but how do you know if they were well written? Over time you have probably gained more SEO knowledge on content writing and optimizing your website. You know some low-quality content hovering around your website you have meant to get rid of or rewrite. A great way to dig deeper into your content is using data. Google Analytics does a great job at segmenting your content where you can identify low performing content. If you see some content that has not really been engaging as much as you would like. Consider rewriting the content. Read all about repurposing old content here.

Get Cleaning!

Once you have pinpointed the red flags on your website, it’s to shake things up a bit and get you loving your website like when you first had the site live! To stay organized, build a spreadsheet with your pages (through Google Analytics) and create sections/categories that should be removed, merged, and split. To stay on top of everything, we recommend using a system that helps you stay on track; Trello, Asana, Todoist, and Evernote; there is a lot of support software for you to use. 

Contact Boston Web Marketing

Reshaping your website takes time; depending on how much work you have put in, it could take days, weeks, or even months to get it where you want it to be. If you don’t have the time to work on your website as you have a business to run, allow Boston Web Marketing to be your helping aide and have your site fully optimized and maintain and improve your website online presence. 

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