Seeing a decline in SEO traffic is not uncommon from time to time, but that does not mean it is not frustrating when it happens. SEO traffic can drop for a variety of reasons, and it is essential to know what caused the drop. Here are a few ways to resolve a decline in SEO Traffic.
1. Use Web Services to Check Status
With free web tool services such as Google Search Console and Bing Webmaster Tools, looking into your website’s search performance can be done conveniently. Within these web tool services, you can see errors, issues and analyze your recent website performance. For example these web tool services can inform you of specific pages or search queries causing a decline in SEO traffic for your website.
2. Improve Website Page Speed
Website page speeds have become a key component in the digital world. If your website page speeds have become suboptimal, it can affect your websites ranking among other similar websites. It is always best to test your websites page speed once a month with tools such as Google Page Speed Insights. It is also important to use common sense when browsing your website and analyzing its page speed. If it feels like your website loads slowly to you, it likely will feel that way for others as well.
Sometimes, a decline in SEO traffic does not mean there are issues across your website. In some cases, a decline in SEO traffic is tied to the seasonality of an industry. If your business is in an industry where there are slow times throughout certain points in the year, it is important to stay patient and understand the climate. Patience is ultimately a virtue and the last thing you want to do is fix something that is not broken.
4. Incorporate New Keywords
If your SEO continues to decline, auditing your keyword usage is a good thing to do. Building off point number one earlier in this blog, a tool such as Google Search Console can help show you where your website is lacking in keywords. Not only that but Google Search Console can also help website owners figure out which keywords they are not using or not using enough of. Incorporating popular keywords related to your businesses industry can help your website rankings get back on track.
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