Search Engine Optimization or SEO is not a super quick process but can pay off for your business in the long run. Like all things worthwhile, SEO does not magically happen overnight and is a slow build-up. Seeing your website rank low or lower than you expected on a Google search engine result can be frustrating, but if you stay patient and put in the necessary SEO work, you can see improvements in as little as a few months. Here are the best steps to follow to get your business ranked higher on Google search results.
#1. Look At the Keywords You are Using
Keywords are essential when it comes to quality search engine optimization. For every business, there are keywords that really work, and some that really do not. It is important to figure out which one is which for your website. To see which keywords are underperforming or overperforming for you, set up free SEO tools such as Google Analytics or Google Search Console. These tools will show you the most popular search queries related to your business and what words drive the most traffic to your website.
#2 Set Up Google Maps For Your Business
Creating a Google maps page for your website is also important to rank high on Google. When you have a Google map set up for your business, you can enhance your credibility with Google search engine pages. When it comes to ranking higher on Google search result pages, you need to gain Google’s trust. Having a Google map location for your business and proving ownership will go a long way for your online presence.
#3 Focus on Quality
Google “crawler” and “robots” index every page of your website. This is an effort to provide users with the best possible results on any search engine query. Enhance the quality of pages across your website by never neglecting to add Alt-text to photos, page titles, and meta descriptions. All of those aspects will be indexed at some point by Google. Proper keywords are great but remember it is more than that when it comes to having a strong SEO.
Professional SEO Services in Boston: Boston Web Marketing
At Boston Web Marketing, we can help your business rank higher on Google. Our team is full of passionate SEO members ready to help out! Tired of doing SEO by yourself or not getting the results you want? Contact us today to get started with us!