Looking to rank better on Google this year? In our new guide, we’ll take a look at our top tips for improving your search visibility. Read more below!
Your Website Has Topical Authority:
Topical authority establishes your website as an “expert” in a particular subject. When your website has “topical authority,” Google is more likely to feature your website for queries related to this topic. To measure your website’s topical authority score, it’s best to analyze your website’s keyword rankings, along with checking your website’s backlinks.
How to build your website’s topical authority:
- Target keywords users are actually searching for.
- Create content that meets EEAT (or Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines. (To learn more about how to make EEAT-approved content, click here.)
- Get credible backlinks. Want Google to trust your website? Prove your website’s credibility by getting backlinks from major websites.
Your Website Has Strong Domain Authority:
Unlike topical authority, which measures how much of an “expert” your website is on a particular topic, domain authority measures the “overall strength” of your website. As SEO professionals have put it, think of it as your website’s credit score. With better domain authority, your website has a better chance of showing up at the top of search results.
How to build your website’s domain authority:
- Optimize your webpages for SEO. This includes incorporating improved content structures, curated keyword additions, and authoritative language. (Need help doing this? Read our past blog on it here.)
- Make sure your website is user-friendly on mobile and desktop.
- Have an SSL certificate.
Your Website is Optimized for SEO and AEO:
More than 37% of users utilize AI Search over a traditional Google search. To improve your search visibility across platforms, you’ll need to make sure your webpages are tailored for SEO and AEO searches.
How to optimize your website for AEO:
- Structure your content in “chunks.”
- Be authoritative. Get get rid of “fluff.”
- Include data.
- Add alt text to your images.
- Write impactful meta descriptions.
(Learn more about how to optimize your content for AI-powered search engines by clicking here.)
Need More Help Trying to Rank Better in 2026? Contact Boston Web Marketing Today!
As Boston’s #1 SEO and SEM company, Boston Web Marketing can help you get found online today. (Don’t believe us? We’re also a certified Google Premier Partner, which recognizes leading digital marketing agencies across the nation.) Our team specializes in top-rated digital marketing services, from website design to content management and social media consulting. Not sure where to start? We can help with that, too, by providing you with a free website consultation. To learn more about our digital marketing services, or to receive a free consultation, contact us today on our website or call us at 857-526-0096. We’ll be in touch soon!