How to Properly Use Header Tags

Header tags are important to your content for a number of reasons, including making a piece easier to read by the user and including relevant keywords for search bots to crawl. Making sure each piece of content, including blogs, service pages, and service area pages, include relevant and properly used header tags is critical to your success and ongoing search engine optimization efforts. Follow these tips to make sure you are using header tags correctly.

Providing Structure to Your Content

Using header tags in the appropriate order can help give your reader an idea of the importance of information, as well as a more accurate breakdown of each section of your blog post or page. A common rule of thumb is to consider header tags like a table of contents for each piece of content.

  • H1 tags provide an introduction to the topic at hand and are commonly used for the title of the page or post. These should contain keywords and be easy to read.
  • H2 tags break down the content by paragraph, similar to chapters in a book. While you can only have one H1 tag, you can have multiple H2 tags.
  • H3 through H6 tags are able to further break down your topics into sub-sections for more organization.

Break Up Text to Make It Easier to Read

Users probably aren’t reading every single word of every single blog post. Most people on the internet prefer content that is easy to scan in order to get the answers they are searching for, and header tags help achieve that. After getting the answers to their initial search query, the user may be more likely to stay on the page and read more of your content, rather than navigating back to search results.

Include Relevant Keywords

While header tags aren’t as major of a ranking factor as they were previously, search engines still pay attention to them which makes them worthy of including keywords. This does not mean you should cram every keyword possible into your header tags: make sure they are all succinct and easy to read and digest. Keywords should be included naturally, rather than writing something just for the sake of adding in additional places to be crawled.

Consistency is Key

Don’t make your header tags excessively long or bland. Review them before you post each piece of content to make sure they properly summarize the following text. Make sure they aren’t too long to keep the reader’s attention.

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