When writing a blog, the format is almost always as important as your content. The writing style, the message you are trying to convey, and the format you put it in all make up an enjoyable piece of content. Aside from delivering important information and influencing users to learn more or purchase from you, your blog can determine how well it is formatted. Blogs that are aesthetically pleasing and not too long or confusing result in more user engagement and potentially higher conversion rates. Learn more about effective blog formatting below and how to format your blog today properly!
What Is Blog Formatting?
Blog formatting is the process of structuring and planning out your blog content accordingly. Structuring your content that will highlight your blog’s key message and enhance user experience is effective blog formatting. Blog formatting is made up of not only proper header tag structure and optimized keywords. It also includes visual elements along with that content, such as videos, images, and interactive text. Using this consistent styling throughout your blog posts and the content will result in high user engagement and increased conversions.
How Blog Formatting Matters
Believe it or not, blog formatting is essential when it comes to writing your blog posts. The goal behind every blog is to reveal a message to users in an exciting way. With a blog formatted effectively, users can easily read and navigate through the content without having to re-read or feel unsure about the content they are reading. It guides users through the content step by step and will increase the probability of conversions, user engagement, and ranking on search engines.
3 Ways To Properly Format Your Blog
Blog Formatting is significant no matter what industry you are in. Learn below the three ways to format your blog correctly.
Create An Effective Title
Similar to not judging a book by its cover, users shouldn’t judge a blog by its title. But in most cases, if the title is not exciting or eye-catching to users, there is a minimal chance that they will click to read it. When creating a title for your blog, you must captivate the user with something short, engaging, and to the point. Let the actual content you are writing be detailed and explained well while leaving the reader pulled in with a short and effective caption. When thinking about SEO, the blog title must have important keywords for optimized ranking on search engines. Google is indexing the pages and blog posts, but it is essential to remember that an actual human will be reading them. This title must be 60 characters or less and be effective and informative yet interesting for users to click on it and learn more. Once you find the perfect balance between being attractive to humans and effective for Google to rank, your blog can continue to be appropriately formatted with other header tags and content.
Study User Search Intent
Anyone who is in marketing understands the importance of thinking like your target audience. When formatting a blog correctly, it is vital to consider the users you are reaching and what they may be looking for or searching for on search engines. Search intent is the goal behind any user searching on a search engine. Some are looking for a specific product quickly, while others are ready to browse or find the answer to a question. Analyzing other articles and seeing how they are formatted can significantly help improve your blog formatting. Depending on your audience and their age, they may not want long paragraphs or lengthy sentences that are detailed. Look at other articles and see how the content is formatted, how many sections and header tags it has, and the type of images it offers its users. Do they format their content in lists or bullet points? Or do they have lots of sentences in a paragraph? Analyzing these elements allows you to visualize how specific target audiences perceive content.
Optimize Your Content For Conversions And Call To Action
Formatting your blog so your content is straightforward and readily while your conversions and call to action are visible can benefit your readers. After a user is finished reading through your content or is in between specific paragraphs, make sure there are buttons for them to learn more, call now, contact you, etc., so they can remain engaged. Increasing your conversions will help you see how users interact with your blog and website while learning more about them. With that said, those calls to action must remain relevant to the blog topic or the services/product you are offering. This will keep them engaged and interested in your business and have them come back for more.
Get Help With Content & Blog Writing With Boston Web Marketing
If you are looking to improve your business’s search appearance with optimized blog and content writing, look no further than Boston Web Marketing. We provide SEO services to industries from law offices, hair salons, and everything in between. Call us today at 857-526-0096 or fill out our contact form for more information.