How to Properly Conduct a Mobile SEO Audit

Mobile SEO Audits aren’t the most thrilling part of owning a website, but mobile accounts for more than half of all website traffic, so it’s critical that you perform an audit on your site.

Mobile optimization should be a large part of your SEO strategy, and that goes beyond the easy diagnostic tests on Google.  You’ll have to go through a mobile SEO audit to get the best mobile-optimized website possible.  Here is how to properly conduct a mobile SEO audit.

  1. Start by forming a mobile keyword strategy. Typically, users will use different search queries through their mobile devices than they would on a desktop.  So, these keywords need to be short and less wordy.  On mobile devices, people are looking for fast answers to their questions.


  1. Recently, devices are incorporating voice activated services for searching, so you’ll need to optimize for voice search. Voice searches are longer and more conversational, so you’ll need a balance in all of these areas.


  1. You’ll need to find what keywords people are using on different devices with Google Search Console. With Google Search Console, you can look for crawl errors, fetch and render on desktop and mobile, identify big errors in rendering, and mobile usability.


  1. Next, assess your site speed on mobile. Start by going through Google’s PageSpeed Insights.  This will give you a list of recommendations that will improve your specific site speed on mobile.  Follow these recommendations to improve your site speed without sacrificing the aesthetics of your site.


  1. Revisit your design and user experience. A responsive web design is the best way to get the best user-experience across all devices.  You might even want to consider a design that looks better on mobile devices first then consider how it looks on desktop.  In other words, give priority to the mobile appearance.  There are plenty of factors in design.  These include smooth and intuitive navigation, above-the-fold content, less pop-ups, no Flash, responsive videos, and consistent mobile/desktop designs.


  1. Assess your written content. Determine how much written content you need on your site.  It’s valuable for SEO, but mobile sites don’t need a lot of content.  So, what do you do?  Remove wordy content.  Keep content short yet information rich and incorporate the key content earlier.  However, don’t make it so short that it doesn’t provide the answers to their questions.  Plus, search engine optimized content needs a word count minimum.


  1. Reporting and tracking is crucial. Look at your Google Analytics to measure and track traffic on mobile devices.  This data should be used in your audit to help you make good decisions on implementation.  Then, consider the amount of traffic that comes in through mobile devices.  Do you get more views on mobile devices than desktop?


Mobile SEO is becoming increasingly important.  Get ahead of the times and capitalize on mobile traffic before your rankings drop.

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