If your business has recently launched a new product or is offering new services, it is important that you take the essential steps to promote properly in order to reach your target audience and generate sales. There are many different outlets and ways to effectively and quickly promote your new product/service throughout the digital world. Here are some of the most popular and inexpensive options:
Email Marketing
Sending out email newsletters to your email lists is a great way to reconnect with your current/previous customers. Because email marketing allows you to directly connect with your target audience, this makes it an excellent way to promote a new product launch or new service. With email newsletters, you can also explain a little bit about the new product, provide images of it, and use a call to action to lead people to your website.
Social Media
Another excellent way to promote a new product or service that your business is offering is to continuously post about it on your business’s social media pages. Posting on social media is a great way to spread the word about anything relating to your business, especially new products because you will reach your followers and possibly more if people decide to share your post. Posting on social media also allows followers to communicate directly with you if they have questions about your new product/service.
PPC Campaign
Using paid media is also another effective way to reach customers about your new product/service. With PPC campaigns, you can use segmentation to target specific groups of people you feel would be most interested in your product.
Google My Business Posts
Google My Business is another great way that businesses can relay any important information such as a new product launch to potential customers. There are a few different ways that businesses can promote new products/services through their Google My Business account. First, you can post an announcement of the recent launch in the “What’s New” section. This section only stays visible for seven days, however. The other option is to post under the “Offer” section, where you are able to customize how long you want the post visible on your GMB profile.
Contact Boston Web Marketing
If you are looking for effective ways to increase traffic and brand awareness for your business, please contact Boston Web Marketing. Our team of digital marketing experts will develop different SEO strategies to help improve your overall business. We also offer services in PPC, social media, web design, and more. Learn more today.