How to Promote a Small Website

It can be tough to get it started for small businesses who have a small website and that is why you should put extra efforts into your marketing campaigns, especially your SEO. So here are some effective strategies for you to promote your business and gain the recognition you need on a search engine.


If your site currently has no traffic, you must choose a focus and have a lot of good quality content focusing on that subject. It is impossible to target everyone so it’s recommended to set your content goals. Remember, it is quality over quantity, so if you can only post one high-quality article per week, then that’s okay. Like other articles you’ve written before, make sure you know your audience. In order to create high-quality content, here are some basic tips to follow when creating a piece of writing.

  • Brainstorm and write down every idea that came into mind
  • Research long-tail keywords
  • Produce content that is around 500 words
  • Do not edit while you are writing, do it after finishing the entire piece

Build Links to Blog Posts & Landing Pages

For small businesses, building backlinks are difficult because people might be worried if the content is credible. However, here are some easy ways to strengthen your backlinks:

  • Register your business information on listings (Yelp, Yellowpage, Manta are good places to start)
  • Write guest posts
  • Promote scholarships

Using Google AdWords and PPC

Pay per click (PPC) is an optional feature that can boost your awareness and ranking short-term. It does require a budget and some experience to run a cost-efficient PPC campaign. If you try to do it yourself without prior experience, most of the times, you are going to waste money.

If you are looking for a professional to manage your PPC campaign for yofu, contact Boston Web Marketing for help on PPC as we have a full team o Google AdWords Certified experts ready to assist your account. Contact us for a free consultation.


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