How To Prepare Your Website’s SEO For Black Friday

The 2022 holiday season is slowly creeping up on us! If you operate a retail website, now is the perfect time to start preparing your website’s SEO to maximize traffic and sales. After all, you’ll want to exhaust all avenues to make sure your business improves from the last holiday season! The best thing that you can do for your website is to prepare for the influx of traffic early so that your website is seen by the most amount of people. But, how can you ensure that your website stays a cut above the rest of the pack? We give you some helpful tips below!

Start Promoting On Social Media Now

Getting the word out about your Black Friday promotions and sales is a good idea to consider accomplishing sooner rather than later. The closer you get to the Black Friday events, the more people are going to be pushing their own promotions. Getting the word out earlier ensures that your business takes advantage of the lull in promotions, getting the best deals into the hands of your audience before others do the same. The earlier and more often you promote your Black Friday offers, the more successful you’re likely to be once the time comes!

Optimize Your Product Pages

Now is also a great time to start beefing up your product pages! Put a special focus on those products that you’re giving Black Friday offers to. There are a few things that you can do to ensure that your product page is properly optimized for SEO:


  • Adding A Unique Description: You shouldn’t just be copying and pasting descriptions from the manufacturer! Adding a unique description that goes into great detail about what’s being offered will help decrease the odds of it being flagged for duplicate content.
  • Adding Reviews: Is there a better endorsement for a product out there than testimonials about what past customers have experienced with it? Not only does adding product reviews increase the odds that your audience follows through with them, but they’re also eligible to appear in Google search results. It may be a great way to bring in new traffic!
  • High Quality Imagery: Think of your product photos like an advertisement for the product itself. If you upload a bunch of blurry cell phone photos, people won’t have a good idea of what they’re buying. Make sure that your photos are high quality and display every part of your product.

Retail Website SEO With Boston Web Marketing

If you’re looking to boost your website’s sales and leads, Boston Web Marketing can help your retail business out! We’ve worked with numerous retail clients over the years to help boost their leads and help them get found quickly on search engines, and we’ll help your business accomplish the same thing! To ensure your business is properly prepared for the holidays, contact us today to beef up your SEO strategy!

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