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How to Prepare Your Website For the Holiday Season

Can you believe how quickly this year has gone by? With Thanksgiving only a week away, it’s time to prepare for the holiday season! From changing up your content or adding some new elements to your site, there are plenty of ways to optimize your site to fit this time of the year. Need some help? Here are our suggestions for easy ways to get your website ready for the most wonderful time of the year!

Updating Your Keywords

Are you adding any new products or services to your website for the holidays? You should be adding new keywords to reflect them. Review your current keywords and see what needs to be altered in order to fit anything new being added to your site. Place some holiday-related terms if necessary, and be sure to emphasize the products or services that you want to sell the most or what you want to be your popular offering. You can always change them again once the holiday season is over.

Creating Holiday Content

After you get all your holiday keywords figured out, it’s time to get started on holiday content to match. Figure out what is best for your specific industry in terms of making your content relatable to potential customers. It isn’t a smart idea to be pushing out holiday content that isn’t relevant to your specific business. Develop content that goes along with any deals you may have going on or gift ideas for your products. Blogs are a great way to get users to see how well your product works, who will enjoy it, or why it’s a good gift to give this season. You can even create a landing page specific to holiday content. 

Holiday Link Building

Link building can be especially important during the holidays. Cross-promoting during this time of the year can really help out your business. You also want to make sure your content is easily shareable. Users on your site or those finding you on social media are going to want to share your products or services with friends and family who are looking for gift ideas. When you are posting anything to social media, try to include images that focus on emotional resonance. This can include pictures of families, animals, or babies. These tend to make people click on your links and content.

Contact Boston Web Marketing

We want to help you out this holiday season! Boston Web Marketing is here to help you optimize your website for any time of the year. Contact our SEO specialists to get started on our wide array of services. Call us today or send us a message through our contact form for more information!

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