How To Prepare Your Site For Holiday Traffic

Now is the time to start optimizing your website in preparation for the 2021 holiday season right around the corner. If you have an eCommerce site or sell home services, you may rely on the holiday season to reach your sales goals. This will inevitably end up with you scrambling to handle the higher levels of traffic. On the contrary, it could also end up with you desperately trying to attract more customers at the last minute. Although optimizing your website should be a year-round process, you can do a few things now to make sure this holiday season goes smoothly. Keep reading below to learn more about what you can do now to improve how your website handles the incoming holiday traffic. 


Load Times

People are in a hurry during the holidays and don’t have the patience to sit and wait for your website to load. Even a second delay can seriously increase customer dissatisfaction and quickly decrease your conversions. You can’t afford those losses during the holiday season due to something as simple as page speed. Make sure your content and images are loading properly – image size can be a huge factor in whether or not images load quickly. If that doesn’t speed things up, take a deeper look into your website and shrink any large graphics and intense design elements.


Mobile Friendliness

The number of people shopping online is higher than ever this holiday season. Competition is high and mobile shopping is on the rise. Making sure your website is mobile-friendly can be a great way to beat out the competition. Last-minute shoppers who forgot a gift for their in-laws are going to pull out their phones and order something before they forget. If your mobile website is distorted or gets cut off from the small screen, these are all things that can negatively affect your website in the long run.   


Keyword Research 

It takes time to start ranking for keywords. Understanding where you are ranking for various keywords is an important way to start improving your search ranking before the holiday season. On top of the keywords that fit with your business services, start targeting the keywords that suggest the user is ready to make a purchase. For example, including words like “cheap,” “shopping,” “in stock,” “for sale,” “buy,” “for Christmas,” etc. are ways that can help you rank higher during this holiday season. 


Get Your Promotions Ready 

Last but not least, many businesses choose to have promotions during the holiday season. This is a great way to stand out against your competitors, but make sure your website is prepared to handle the traffic this promotion may bring in. This means creating the landing pages, scheduling the social media posts, and creating graphics and headers that highlight the promotion. Any promo codes or promotion links should also be tested for accuracy and functionality – nothing discourages shoppers like a broken link or promo. 


Contact Boston Web Marketing

Are you unsure if your website is prepared to handle the traffic this holiday season? At Boston Web Marketing, we can provide you with a website audit to help you better understand the state of your website and what improvements should be made. Contact us today to get started! 

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