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How To Optimize Your Website’s Landing Pages

Landing pages are one of the most important aspects of your website when it comes to gaining traffic and getting conversions. The better your landing pages are built and optimized for SEO, the more traffic and conversions your website will gain. While this may seem easier said than done, there are a few different variables that go into a great landing page. In this article we’ll go over some tips on what you can do to optimize your website’s landing pages!

What Is A Landing Page?

In simple terms, a landing page is any page that a visitor lands on when they first enter your website. In many cases this is your homepage, but they can also be service area pages, service pages, FAQs, links from social media and emails, and more. Each of your landing pages should be optimized with two goals in mind: gain traffic from search engines, and get conversions from visitors on that page. You can find out what landing pages to focus on optimizing by looking into the pages that get the most traffic from external sources on Google Analytics. Below are two of the many ways that you can tailor your landing pages to get more clicks and conversions!


One of the most important aspects of a landing page is the content that’s on it. If a landing page is formatted poorly or is full of dry content, it won’t inspire visitors to inquire further into your business. You should make sure that your content gives a good picture of what exactly your business’s products or services are in a well-written, concise manner. To start, use a strong headline that draws attention and a tagline that drills down the message. Another great way to engage users is to use images – this will improve how your website looks and is an opportunity to show website visitors your products or services. Finally, be sure to add schema to your landing pages to increase the likelihood of showing up in Google searches. 

Make Your Landing Pages Goal-Oriented

The goal of any website is to get conversions or leads for your business. Make sure to keep this in mind when building out your landing pages. One way to make your landing pages more goal-oriented is to focus on the product or service that the landing page is relevant to. Always have a contact form and your business’s phone number somewhere easy to find on the page, because if a user has to search around your website for a way to contact you, you’re much less likely to get a conversion from them! One more thing that your landing pages should always include is a call-to-action. A call-to-action can be anything from “contact us” to “check out our online store”, and everything in between!

Contact Boston Web Marketing!

If you have any questions about landing pages or anything else having to do with search engine optimization, don’t hesitate to contact us! Our team of SEO specialists helps businesses in almost every industry achieve higher search results! Give us a call at (857) 526-0096 or fill out the contact form on our website, and a member of our team will get back to you as soon as possible!

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