An internal link is any link that leads from one page on a website to another page on the same site. While internal links are useful for helping users quickly navigate between one page and another, they’re also important for the website’s search engine optimization. In this article, we’ll talk about a few different ways that you can optimize the internal links on your website to help boost your web pages organic search rankings! If you have any questions about internal linking or any other SEO strategies that you can use to gain more organic traffic on your website, please don’t hesitate to contact our team at Boston Web Marketing today!
Use Descriptive Anchor Text
One of the first ways that you should look to optimize the internal links on your website is to make every links’ anchor text descriptive. Anchor text is the clickable text in a hyperlink. For instance, the anchor text for the link in the last sentence of the previous paragraph is, “contact our team at Boston Web Marketing today”. The anchor text on every internal link on your website should describe the type of content that is on the page that is being linked to, as this helps search engines better understand what the linked page is about.
Link From High-Authority Pages
Another great way to optimize the internal links on your website is to create hyperlinks that lead from higher-authority pages to lower-authority pages. Similar to how inbound looks from high-authority websites are an important ranking factor, creating internal links that lead from some of your higher performing pages to some of your lower performing pages can give an SEO boost to these low-authority pages. Click here to learn more about how to improve your website’s authority!
Utilize The Three-Click Rule
One more way to optimize the internal links on your website is to utilize the three-click rule, an unofficial web design rule that states that users should be able to navigate to any page on a website in three or less clicks. One of the best ways to implement this rule on your website is to use a navigation bar and a footer menu that list most, if not all, of the pages on your website. While there is no hard evidence that the three click rule will directly improve your SEO, it is a way to improve user experience, which is a part of Google’s ranking algorithms.
Contact Boston Web Marketing!
If you have any questions about internal links, SEO strategies, or how you can garner more organic traffic on your website, please don’t hesitate to contact our team at Boston Web Marketing! Our SEO specialists help businesses in almost every industry achieve higher search results! Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!