How to Optimize Your Website Internationally for 2021

Last year, we experienced a dramatic change in the world where people were more focused online than ever. Building a digital presence was a key factor in staying ahead of their competitors and getting found regionally through search as SEO has significantly grown over the years as 68% of all search online experiences begins from a search engine. As we start our 2021 with positivity and motivation to grow our company, we have listed top international SEO strategies you should be focusing on this year for better optimization for years to come. 

Understanding target keywords varies in different countries.

Although the Google algorithm is universal, specific keywords may not be as popular in other countries, or the meaning of the term can be easily mistranslated. A global example when searching for “football games” will mean completely different in the U.K than it does in the U.S. Analyze a strong keyword search volume that best matches your country level will keep your search results tailored towards your target audience’s search intent.

E-A-T for long term effect

E-A-T stands for expertise, authoritativeness, and trustworthiness. E-A-T is more important than ever, and the topic has been spreading among marketers since 2018. Search engines are becoming incredibly clever in finding accurate content that best matches our search query. Having a strong website presence and authority can improve search results quality and get you to the featured snippet.


An important step when optimizing your website internationally. Hreflang is an HTML attribute that communicates to search engines the difference between web pages in different languages and the location you want to target. For example, if you had a Spanish-language version of a particular webpage, you would tag it as “Español” by using “hreflang=”es”.

URL structuring

To target your audience, you will need to choose the right URL structure based on ccTLDs (country code top-level domains), subdomains, and subdirectories. If you are unsure about the benefits of having several different domains vs. subdomains, we have constructed a helpful blog for you to observe. 

Prioritize page experience

With Google confirming the latest ranking factor to take place in May 2021, Core Web Vitals will play a considerable role as page experience becomes more critical than ever before. Focusing on loading, interactivity, visual stability, and mobile-friendliness should be a high priority to handle international SEO. 

2021 is the year to start focusing on optimizing your website for a better online experience if you have not started yet. If you are struggling to see your website showing up in Google for a while, consider speaking to the SEO specialist team at Boston Web Marketing. We will audit your website for free and identify critical issues that are negatively impacting your website. Get started today. 

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