How To Optimize Your Website For Mobile Devices

In today’s day and age, almost everyone has a smartphone that they use on a regular basis. We use our smartphones for texting, phone calls, social media, video streaming, and much more. Among all these things, browsing the web may be the most used feature for a lot of people on their smartphones. Because of this, your website likely gets a significant portion of it’s traffic from mobile devices. For this reason, you should be sure that your website is optimized for both desktop and mobile devices in order to give your website visitors the best user experience possible. In this article, we’ll go over some of the ways you can optimize your website for mobile devices!

Page Speed

Perhaps the most important feature of mobile optimization is your website’s page speed or load time. Studies have shown that 40% of mobile users will leave a website altogether if it takes 3 seconds or longer to load, and almost 80% of users that are unsatisfied with page speed won’t return to a website a second time. The good news is that Google provides website owners with a tool, Google PageSpeed Insights, that will tell you your website’s page speed for both mobile and desktop devices. On top of this, PageSpeed Insights will let you know what you can do to improve your load times on desktop and mobile devices. Some common ways to improve page speed are to compress images, remove unnecessary custom fonts and themes, remove unnecessary plugins, and more.

Native Mobile Design

Another key way to optimize your website for mobile devices is to make it meant for mobile devices. A “native” mobile experience means that the website is built to be used on mobile devices. This is especially important if most of your website visits come from mobile devices. You can check to see what devices (mobile, desktop, & tablet) your traffic comes from using Google Analytics. There are two ways to create a native mobile experience on your website: responsive design and adaptive design. Responsive website design is when a website shifts it’s layout based on screen size, and adaptive website design is when a website completely changes depending on the device it’s being accessed from.

Images

One more way to optimize your website for mobile use is by tailoring your images to be mobile-friendly. Doing this will also help your page speed and mobile design, so it’s a great place to start when you want to optimize for mobile devices. There are a few ways to do this: compress your images or use media queries. Media queries are a CSS technique that allows images and other multimedia elements to automatically adjust to the device they’re being loaded on. Optimizing your images ensures that your website looks good and loads well on mobile devices, an essential element of any well-built website!

Contact Boston Web Marketing!

If you have any questions about mobile optimization or any other SEO technique, don’t hesitate to contact Boston Web Marketing! Our SEO specialists help businesses in almost every industry achieve higher search results! Give us a call at (857) 526-0096 or fill out the contact form on our website, and a member of our team will get back to you as soon as possible! 

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