How to Optimize Your Video Content

Video Marketing has seen a huge increase over the years and quickly becomes an important marketing strategy for B2B and B2C. Companies dedicated to implementing video to their marketing strategy are generating more leads and better brand awareness. Social media platforms such as Facebook, Twitter, Instagram, and YouTube still remain the main sources for engagement. Now, Google can rank videos to their search results using the same procedure for written content. By following these effective SEO practices, you will be able to have your video visible in search results and gain more organic traffic to your website. 

Video Transcription

Adding a toggle that sits underneath a video content has the great benefit of catering to a diverse reader audience as every consumer engages content differently. Being able to provide a transcription helps improve user engagement and appear higher in Google searches. Video transcription can be optimized just the same as other text-based site content.

Video Metadata

When optimizing video content, there’s a great opportunity to include target keywords that can attract users to click through the link, and that starts with the titles and description displayed in search results. Featured titles should include 60 characters and around 160 characters for meta description or less. Pro-tip, include a catchy thumbnail to the video as it can inspire interest with your target audience. 

Implement Schema Markup

If you want to add extra work to make your video stand out from the rest in the search results, we highly recommend using schema markup. Schema Markup provides additional information that allows search engines to understand your content in more detail. By adding schema markup for the title, description, thumbnail, URL link, date, etc. We’ve covered a blog on how to use Schema Markup for your website correctly.

Submit a Video Sitemap  

Your website should already have a sitemap installed, but you can either create a separate video sitemap or add to the existing one and include an accurate title, description, page to which the video sits on, and thumbnail. This will provide additional data to all Google to properly index the video files. 

Finding the Right Keywords

Conduct keyword research and use the data to find the best target keywords to attract the right audience, just as you would when implementing keywords to the metadata. If you are looking to learn more on how to utilize keyword research, we have to provide many tips and tricks that will help you get found for your services/products and increase your search rankings. 


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