Voice search continues to gain traction and become a popular style of searching for users. With more and more users beginning to use voice search, it changes the way that we as search engine optimizers must create content, ensuring that we optimize for every kind of query. There are a few key differences between text searching and voice searching, which means the way we think about SEO must change as we optimize for both. If you’re interested in learning more about how you can boost your site’s SEO for voice searches, keep reading below to learn more.
One of the most important things to consider when optimizing for voice search is to consider the way people speak versus the way they type. When a user is searching with text, they are likely to hit top keywords and type in short, keyword-rich inquiries as they try to quickly find the information they are looking for. However, when a user is searching via voice search, the formation of their inquiry will look much different. Those inquiries are much more likely to be complete sentences with casual, conversational language, which means you need to optimize for full thoughts, rather than just keyword-rich excerpts.
Furthermore, as voice search continues to become more popular, anyone running PPC campaigns will want to consider using more broad-match keywords, ensuring that no matter how a person phrases their search, as long as they’re hitting a couple of keywords, your ad will be shown to them.
While short-tail keywords control a large majority of organic traffic, users who are searching with voice search are far more likely to be searching using long-tail keywords and completing more specific searches. Imagine you are on a computer, looking for food. You decide that you’re going to order some pizza for dinner, and you simply search “pizza” which returns a number of national brands like Domino’s or Pizza Hut. However, if you were searching with voice search, you are far more likely to use phrase searches such as “late night pizza spots near (your location), which will return far more specific results. It’s important to ensure you optimize for these long-tail keywords, as users completing voice searches will almost exclusively use long-tail keywords.
Another important thing to consider when optimizing your content for voice search is that a user is far more likely to be asking a complete question via voice search. It is important to anticipate what a user may be asking and tailor your content around answering those questions. Using FAQ schema can also help with this tremendously while also increasing your organic traffic if you are able to secure the featured snippet for a particular question.
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